Brand Tone

Friendly, authentic, and inspiring, with a personal and approachable manner. The language is poetic and evocative, connecting emotionally and educating on sustainable, conscious living.

Brand Values

• •Sustainability and Eco-consciousness
• •Handmade and Artisanal Quality
• •Local Production
• •Transparency and Ethics
• •Aesthetics and Functionality
• •Positive Impact

Best Practices

• •Always weave the brand's story and passion into your communication. Share the "why" behind your products and the values that guide your work. This creates a personal connection with your audience.
• •Employ descriptive and sensory words that evoke feelings of softness, beauty, and nature. This aligns with the "poetic" aspect of your creations and elevates the perception of your brand.
• •Consistently highlight your core values of sustainability, craftsmanship, and local production. This reinforces your brand's identity and attracts customers who share these principles.
• •Write as if you are talking to a friend. Be approachable, transparent, and genuine in all your communications, from social media captions to customer service emails.
• •Instead of just listing product features, explain the benefits and the positive impact of choosing your products – for the customer and for the planet. Inspire your audience to adopt a more conscious lifestyle.

Social Perception

Perceived as a high-quality, trustworthy, and ethical brand. Customers are highly satisfied, highlighting the beauty and craftsmanship of products. Seen as a genuine, passionate small business contributing positively to the zero-waste movement, with the founder's personal touch adding significant value. While prices may be higher, quality and service justify the cost.

Copy Examples

• •Bring poetry to your daily routine. Our new collection of kitchen linens is designed to infuse your home with softness and sustainability. Handcrafted in our Montpellier workshop from organic cotton, each piece is a small step towards a more beautiful and conscious life. #AtelierTrinquette #ZeroWasteHome #Artisanal
• •Tired of disposable products? Make a lasting change with our reusable textile creations. From our best-selling washable paper towels to our elegant food wraps, discover beautiful alternatives that respect our planet. Shop now and join the gentle revolution. #SustainableLiving #HandmadeInFrance #EcoFriendly
• •(Video of a book sleeve being used) Protect your favorite stories in style. Our velvet book pouches are lovingly handmade to accompany you on all your adventures, big or small. What are you reading right now? #BookLover #HandmadeGift #TrinquetteAtelier
• •Subject: A little something for you and the planet.At Atelier Trinquette, we believe that small gestures can make a big difference. That's why we pour our hearts into creating items that are both beautiful and kind to the earth. As a thank you for being part of our journey, enjoy 15% off your next order with code: GENTLELIVING15. #ConsciousConsumption #PositiveImpact
• •Create your sanctuary of well-being while respecting the environment. Our reusable cotton pads, soft hair towels, and elegant toiletry bags are designed to reduce waste without sacrificing style. Discover our bathroom collection for a gentle and sustainable daily routine. #ZeroWasteBathroom #SelfCare #Handmade