Brand Tone

Elegant & Sophisticated, Artisanal & Passionate, Personal & Approachable, Confident & Niche-Oriented, Informative & Transparent

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Sustainability & Ethical Practices
• •Authenticity & Passion
• •Personalization & Customer Focus
• •Heritage & Tradition

Best Practices

• •Emphasize Craftsmanship and Quality: Consistently use words that evoke skill, meticulousness, and superior materials (e.g., "handmade," "artisanal," "precision," "high-quality fabrics," "finest materials").
• •Highlight Timelessness and Heritage: Refer to the classic inspiration (1920s-1950s) and the enduring nature of the designs. Use terms like "timeless," "classic," "vintage-inspired," "heritage," "enduring style."
• •Communicate Values Clearly: Weave in mentions of sustainability, ethical production, slow fashion, and transparency whenever relevant. This reinforces the brand's integrity.
• •Maintain an Elegant and Refined Voice: Use sophisticated yet clear language. Avoid overly casual slang or overly technical jargon. The tone should mirror the elegance of the products.
• •Infuse Passion and Personality: Let the founders' dedication and love for their craft come through. Share stories about the atelier, the inspiration behind collections, or the process of creation to connect with customers on a more personal level.

Social Perception

High-End & Specialised, Unique & Distinctive, Trustworthy & Knowledgeable, Idealistic & Committed, Stylish & Elegant

Copy Examples

• •Headline: Rediscover Enduring Style. Experience Atelier Treger. Body: In a world of fleeting trends, Atelier Treger stands for timeless elegance and unparalleled craftsmanship. Each piece, from our signature handmade suspenders to our bespoke suits, is a testament to the enduring allure of 20th-century design, meticulously crafted in our Lucerne atelier. Invest in style that lasts. Call to Action: Visit our atelier or explore the collection online.
• •Headline: The Art of Dressing Well, Perfected. Body: At Atelier Treger, we believe true style is personal. Our passion for quality materials and traditional tailoring techniques shines through in every stitch. Allow us to guide you with personalized style advice and made-to-measure services, ensuring an impeccable fit and a look that is uniquely yours. Call to Action: Book your personal consultation today.
• •Headline: Crafted with Integrity, Worn with Pride. Body: Beyond aesthetics, Atelier Treger is built on a foundation of sustainability and fairness. We meticulously source our natural fabrics and champion slow fashion, ensuring every garment is not only beautiful but also ethically made. Wear a piece of our commitment to quality and responsible craftsmanship. Call to Action: Discover our sustainable collections.
• •Headline: For the Discerning Gentleman: Accessories of Distinction. Body: Elevate your ensemble with Atelier Treger’s exquisite handmade accessories. From classic suspenders that speak of heritage to elegant bow ties and pocket squares, each item is crafted with precision in Lucerne, designed to add a refined touch to any occasion. Call to Action: Shop our curated accessories.
• •Headline: Where Vintage Charm Meets Modern Craftsmanship. Body: Step into the world of Atelier Treger, where the iconic styles of the 1920s-1950s are reborn. Our collections are a tribute to an era of sartorial excellence, handcrafted with a dedication that ensures every piece is not just clothing, but a cherished heirloom. Call to Action: Explore our latest vintage-inspired arrivals.