Brand Tone

Elegant & Refined, Artisanal & Passionate, Durable & Ecological, Approachable & Informative

Brand Values

• •Quality & Craftsmanship
• •Durability & Longevity
• •Elegance & Aesthetics
• •Natural & Ecological
• •Customer Satisfaction
• •Innovation

Best Practices

• •Emphasize Craftsmanship and Artistry: Use words like handcrafted, artisanal, meticulously selected, unique creation, and savoir-faire to highlight the skill and care behind each product.
• •Highlight Durability and Timelessness: Consistently mention the long-lasting nature of the flowers (eternal, preserved, years, not days, enduring beauty) and their timeless appeal, avoiding overly trendy or fleeting language.
• •Maintain an Elegant and Sophisticated Vocabulary: Choose refined language that reflects the quality and aesthetic of the products. Words like exquisite, sophisticated, chic, refined, and poetic can be incorporated where appropriate.
• •Showcase the Natural and Ecological Aspect: Remind the audience that these are real, natural flowers that are preserved through an often eco-friendly process. Use terms like natural beauty, eco-conscious, sustainable elegance.
• •Adapt to the Platform, but Retain Core Identity: While the tone on TikTok might be more playful, the underlying message of quality, beauty, and durability should remain. Visuals should always align with the brand's elegant aesthetic, even if the accompanying text is more casual. Ensure the core values are present, even if the delivery is adapted.

Social Perception

Positive Customer Feedback, Seen as Specialists, Trusted for Special Occasions, Innovative and Practical

Copy Examples

• •Headline: Timeless Blooms for Enduring Moments. Body: Ateliers Ouchamp crafts exquisite floral arrangements that defy the ephemeral. Our stabilized flowers capture nature's fresh beauty for years, not days, offering a touch of Parisian elegance that lasts. Discover the art of eternal floristry.
• •Headline: The Art of Preservation. The Soul of Paris. Body: Each Ateliers Ouchamp creation is a testament to artisanal passion. We meticulously select and preserve the finest blooms, transforming them into lasting expressions of beauty. Perfect for your space, perfect as a cherished gift.
• •Headline: Sustainable Sophistication. Effortless Elegance. Body: Embrace beauty that endures with Ateliers Ouchamp. Our natural, stabilized flowers require no water or upkeep, offering an eco-conscious way to adorn your life with floral artistry. Chic, durable, and uniquely yours.
• •Headline: Beyond the Bouquet: A Lasting Impression. Body: Why let beauty fade? Ateliers Ouchamp redefines floral gifting with creations designed to be treasured. From delicate preserved roses to stunning compositions, give a gift that continues to inspire, season after season.
• •Headline: Crafted in Paris, Cherished Forever. Body: Experience the unique charm of Ateliers Ouchamp’s stabilized floral art. Handcrafted with passion in our Parisian workshop, our pieces bring a touch of eternal spring to any interior. Explore our collections and find your forever flowers.