Brand Tone

personal, philosophical, and encouraging

Brand Values

• •Authenticity & Personal Expression
• •Emotional Connection & Joy
• •Nature & Spirituality
• •Intellectual Curiosity
• •Craftsmanship

Best Practices

• •Always Speak from the "I" Perspective: Maintain the personal connection by having the artist, Sibylle, be the voice of the brand. Use "I believe," "My work," and "I hope" to reinforce that each piece is a personal extension of the artist.
• •Weave in the "Why": Never just describe what the art looks like. Always connect it back to a core value or philosophical point. Explain *why* it was created—to bring joy, to explore nature's spirit, or to capture a specific human experience.
• •Use Uplifting and Evocative Language: Consistently use words from the brand's established vocabulary: *joy, enchantment, wonder, purpose, meaningful, uplifting, beauty, soul, spirit*. This reinforces the brand's positive and encouraging tone.
• •Educate and Inspire, Don't Just Sell: Frame communications as an opportunity to share knowledge and passion. Whether through a blog post, a video, or an Instagram caption, offer a thought on art philosophy or a glimpse into the creative process to engage the audience's intellect and curiosity.
• •Balance the Personal with the Professional: While the tone is personal, always underpin it with professionalism. Mention the use of high-quality materials, the artist's credentials, or the unique nature of an original artwork to build trust and justify the value of the art.

Social Perception

The public perception of ATELIER Sibylle Laubscher is that of a highly personal, intellectually deep, and artist-driven brand rather than a purely commercial gallery. It fosters a direct and engaging relationship with its audience, appealing to a niche and educated market, and is underpinned by credibility and professionalism.

Copy Examples

• •In a world of noise, find a moment of quiet enchantment. This new piece, "Whispers of the Meadow," was born from a desire to capture the gentle movement of wildflowers and the feeling of hope that nature brings. It's my belief that art should be a friend that takes you by the hand and leads you to beauty. May this painting bring a sense of peace and joy to your home. Explore the full story behind it on the website (link in bio). #ArtForYourSoul #JoyfulArt #SibylleLaubscher #OriginalArtwork #NatureInspiration
• •Title: *Cosmic Feeling* This piece is an exploration of the world beyond what we see—the "inner eye." Inspired by Kandinsky's idea of the "music of the spheres," this painting uses color and form to translate an internal, spiritual landscape into a visual reality. It is not just an object of beauty, but a universe in itself, created to bring a sense of wonder, joy, and purpose to your space. It is a reminder that we are all part of nature, spirit, and a delicate, moving balance.
• •Subject: Art that Transcends the Everyday + A Gift For You
• •Feeling overwhelmed by the daily routine? Art has the power to lift us up and connect us to something deeper. At ATELIER Sibylle Laubscher, I create original paintings and prints that are more than just decoration—they are an invitation to find joy, meaning, and a moment of enchantment. Discover art that speaks to your soul. [Shop Now]
• •Bring your space to life with art that tells a story. Each original painting by Swiss-British artist Sibylle Laubscher is crafted with passion, capturing the energy and movement of life itself. Perfect for the modern professional seeking to create a home that is both elegant and deeply personal. Find your piece of joyful art at #ATELIERSibylleLaubscher. #FineArtForHome #UpliftingArt #ArtCollector #SwissArt