Tono de Marca

Professional & Sophisticated, Innovative & Modern, Caring & Supportive, Confident & Empowering, Style-Conscious & Fashion-Forward

Valores de Marca

• •Quality & Durability
• •Comfort & Functionality
• •Style & Aesthetics
• •Innovation
• •Sustainability & Eco-Consciousness
• •Diversity & Inclusion
• •Customer-Centricity

Mejores Prácticas

• •Emphasize Sophisticated Professionalism: Use clear, articulate language. Avoid overly casual slang. Focus on terms like "meticulously designed," "premium," "elevate," "sophistication," and "professional aesthetics."
• •Highlight Innovative Comfort: Consistently pair mentions of style with comfort and functionality. Use descriptive words like "breathable," "flexible," "all-day comfort," alongside terms like "innovative fabric," "advanced technology," and "modern cut."
• •Maintain a Supportive and Empowering Voice: Address healthcare professionals with respect and understanding of their demanding roles (e.g., "healthcare heroes"). Frame product benefits in terms of how they support and empower the wearer (e.g., "feel confident and at ease," "enhance your professional presence").
• •Integrate Values Naturally: Weave in keywords related to core values like "sustainability," "eco-conscious," "diversity," and "women-owned" where relevant, particularly when describing specific collections or company ethos.
• •Stay Aspirational yet Accessible: While positioning the brand as premium and stylish (an alternative to FIGS), ensure the copy remains inviting and relatable. Highlight the range of options catering to "a variety of tastes and budgets" when appropriate, without diluting the core message of quality and sophistication.

Percepción Social

Positive for Style and Comfort, Associated with Quality, Seen as a Modern Option, Growing Presence, Targeted Appeal, Potential for Confusion

Ejemplos de Copy

• •Headline: Elevate Your Shift. Discover Atelier Scrubletic. Body: Don't just wear scrubs. Make a statement. Our meticulously designed collections blend avant-garde style with unparalleled comfort and functionality, empowering you to look and feel your best. Experience the difference of innovative fabrics and a fit that moves with you. #ScrubleticStyle #HealthcareHeroes #ComfortAndChic
• •Headline: Sustainable Sophistication for the Conscious Professional. Body: Introducing the MAD Collection by Atelier Scrubletic. Crafted from 100% organic and biodegradable materials, these aren't just uniforms; they're a commitment to a greener world without compromising on elegance. Perfect for spas, wellness clinics, and professionals who care. #SustainableScrubs #EcoChic #AtelierScrubleticMAD
• •Headline: Engineered for Excellence. Designed for You. Body: From demanding hospital environments to specialized clinics, Atelier Scrubletic delivers. Our Steinz collection with Anti-Odor Silverplus® technology and WIO line for ultimate durability ensure you're always prepared, comfortable, and impeccably professional. #InnovativeWorkwear #MedicalApparel #ScrubleticPerformance
• •Headline: Feel the Difference Quality Makes. All Day, Every Day. Body: Tired of scrubs that don't keep up? Atelier Scrubletic is women-owned and dedicated to providing premium, breathable, and durable medical wear. We believe in comfort that empowers and style that instills confidence. Because you deserve apparel as dedicated as you are. #WomenInMedicine #ScrubleticComfort #InvestInYourself
• •Headline: Beyond Basic: Scrubs That Reflect Your Professionalism and Personality. Body: Choose from a rich palette of colors, modern cuts, and even personalize your look with our embroidery service. Atelier Scrubletic offers a diverse range of men's, women's, and unisex styles because your workwear should be as unique as your expertise. #PersonalizedScrubs #ModernMedicalWear #AtelierScrubletic