Brand Tone

Playful & Energetic, Chic & Elevated, Approachable & Friendly, Passionate & Enthusiastic, Conscious & Purposeful

Brand Values

• •Sustainability
• •Design & Style
• •Quality & Craftsmanship
• •Community & Giving Back
• •Joy of Entertaining

Best Practices

• •Embrace Playful Yet Polished Language: Use vibrant, energetic words ("saucier," "pop," "joy," "vibrant") balanced with terms that convey quality and style ("premium," "luxe," "elevated," "heirloom"). Avoid overly formal or stuffy language.
• •Weave in the "Why": Consistently, but naturally, integrate the core values – especially sustainability (mentioning "reclaimed fabrics," "eco-conscious," "locally made") and the joy of gathering ("celebrate," "connect," "share moments"). This reinforces brand identity beyond just the product.
• •Speak to the "Entertaining Enthusiast": Address the customer as someone who appreciates design, enjoys hosting (or wants to!), and values making their home a welcoming space. Use an inclusive, encouraging tone.
• •Highlight the Unique & "Imperfectly Perfect": Emphasize the special nature of using reclaimed materials – "no two alike," "one-of-a-kind finds." This turns a potential perceived limitation into a unique selling proposition and aligns with a modern appreciation for authenticity.
• •Maintain Visual-Verbal Harmony: Ensure the copy's tone matches the visual aesthetic of the brand. If the imagery is bright, modern, and joyful, the copy should reflect that same energy and style, creating a cohesive brand experience across all touchpoints.

Social Perception

Stylish & Unique, Sustainable Champion, Elevates the Everyday, Quality Investment, Authentic & Passionate, Fun & Creative

Copy Examples

• •Headline: Get Saucy. Set Joy. Body: Ditch the disposables and dress your table with personality. Our LA-made linens are crafted from reclaimed fabrics for a look that’s uniquely yours – and kind to the planet. Let's make every meal an occasion. #AtelierSaucier #SustainableStyle
• •Headline: From Leftover Fabrics to Luscious Tables. Body: We’re fabric obsessors on a mission! Atelier Saucier transforms premium reclaimed textiles into vibrant, heirloom-quality linens. Good for your table, great for the Earth. Discover your perfect 'kins. #MadeInLA #EcoChicEntertaining
• •Headline: Hosting Just Got Happier (and a whole lot prettier). Body: Say goodbye to stuffy, hello to stunning! Our playful patterns and luxe textures are designed to mix, match, and spark joy. Sustainable, washable, and ready for your next pizza night or fancy feast. #AtelierSaucier #TabletopJoy
• •Headline: Spill the Tea (Not the Wine, Hopefully!). Body: But if you do, our durable, dreamily-soft linens have you covered. Crafted in LA from unique, upcycled fabrics, they’re as resilient as they are radiant. Elevate your everyday with Atelier Saucier. #ConsciousLiving #UniqueLinens
• •Headline: More Than Just Napkins. It's a Mood. Body: Atelier Saucier is about creating moments, sparking conversations, and celebrating togetherness. Our sustainably-sourced, locally-made table linens are the backdrop to your best memories. What story will your table tell? #ArtOfGathering #LosAngelesMade