Brand Tone

Poetic, delicate, authentic, gentle, and approachable.

Brand Values

• •Artisanal Craftsmanship
• •Quality and Delicacy
• •Authenticity and Passion
• •Connection to Nature
• •Customer-Centricity

Best Practices

• •Embrace Poetic Language: Use evocative and descriptive words that reflect the delicate and artisanal nature of the products. Terms like "poetic," "whispers," "dream," and "magic" can reinforce the brand's tone.
• •Highlight the "Handmade" Aspect: Consistently mention that the products are handmade. This reinforces the values of craftsmanship and uniqueness. Phrases like "crafted by hand," "artisanal touch," and "made with love" are effective.
• •Maintain a Gentle and Authentic Voice: The communication should always feel personal, warm, and approachable. Avoid overly corporate or sales-y language. Addressing the audience directly and sharing glimpses behind the scenes can enhance this.
• •Incorporate Natural and Serene Imagery: The visual content should always align with the brand's aesthetic. Soft lighting, neutral color palettes, and natural elements will complement the poetic tone of the copy.
• •Feature Customer Stories and Testimonials: Sharing positive feedback from customers in their own words adds authenticity and reinforces the brand's perceived value and trustworthiness. This also fosters a sense of community around the brand.

Social Perception

Overwhelmingly positive; perceived as offering high-quality, beautiful, and unique products, with a highly regarded creator fostering trust and admiration.

Copy Examples

• •Whispers of the ocean, woven by hand. Discover our new collection of poetic jewelry, each piece a unique treasure crafted with delicate care just for you.
• •Let the light dance in your home. Our new Suncatcher Mobiles are designed to capture the sun's rays and fill your space with a gentle, poetic glow. Handmade in our Palavas-les-Flots atelier.
• •We love seeing our creations find their home. Thank you, [customer name], for sharing this beautiful moment. It's for smiles like these that we pour our hearts into every piece.
• •From my hands to your heart. I'm Marion, the creator behind Atelier Sable. Every piece of jewelry is a dream I've carefully crafted, hoping to bring a little bit of poetry into your everyday.
• •A little handmade magic, just for you. ✨