Brand Tone

Elegant & Sophisticated, Heritage-Rich & Authentic, Sensory & Evocative, Natural & Caring, Trustworthy & Expert

Brand Values

• •Heritage & Tradition
• •Quality & Efficacy
• •Naturalness
• •Customer Centricity & Trust
• •Sustainability & Responsibility
• •Innovation
• •Sensory Experience

Best Practices

• •Embrace Storytelling: Weave the brand's rich history (since 1895, pharmaceutical roots, Istanbul origins) into product descriptions, social media, and campaigns to reinforce authenticity and heritage.
• •Highlight Natural Ingredients & Expertise: Consistently mention the use of high-quality, natural ingredients and the brand's pharmaceutical know-how to build trust and emphasize product benefits.
• •Use Evocative and Sensory Language: Describe scents and product experiences in a way that appeals to the senses, using rich adjectives and painting a picture of the mood or feeling the product evokes (e.g., "enchanting notes," "sensual fragrance experience," "timeless allure").
• •Maintain an Elegant and Refined Voice: Ensure all copy, from website text to social media captions, reflects sophistication and quality. Avoid overly casual slang or overly technical jargon unless explaining scientific backing in an accessible way.
• •Communicate Values Consistently: Regularly reinforce key brand values such as sustainability (e.g., "refill, reuse, reduce"), cruelty-free practices, and customer trust in relevant communications to resonate with conscious consumers.

Social Perception

Atelier Rebul is generally perceived as a high-quality, trustworthy brand with a rich heritage. Customers appreciate the unique and often iconic scents, particularly the Istanbul collection. The brand is seen as offering a touch of affordable luxury, blending natural ingredients with a sophisticated aesthetic. Its pharmaceutical roots contribute to a perception of expertise and reliability. The commitment to sustainability and cruelty-free practices is increasingly recognized and valued by consumers. Online, the brand is often associated with self-care, home ambiance, and a refined lifestyle.

Copy Examples

• •Unwind and transform your space. Our new [Scent Name] candle, handcrafted with the finest natural waxes and infused with [key ingredient notes], invites a legacy of tranquility into your home. Experience 125 years of fragrance expertise in every flicker. #AtelierRebul #HeritageMeetsHome #NaturalLuxury #SensoryJourney #HomeFragrance
• •Discover [Product Name]: A New Chapter in Our Legacy of Natural Well-being
• •Rooted in our pharmaceutical heritage since 1895, our [Product Name] serum blends [key natural ingredient] with [another key ingredient] to gently nourish and rejuvenate your skin. Experience the Atelier Rebul difference – where nature, science, and tradition meet. Free from parabens and mineral oils. Dermatologically tested.
• •Atelier Rebul: Crafting Scents & Wellness Since 1895. Discover Your Signature.
• •The Istanbul Collection: Journey through the heart of a city where East meets West. A timeless blend of [mention key notes like bergamot, cinnamon, saffron, clove], capturing the essence of 125 years of Rebul expertise. Experience the magic.