Tono de Marca

passionate, sophisticated, and personal, characterized by an intimate and inspiring voice that avoids corporate jargon and emphasizes empowerment, confidence, and style.

Valores de Marca

• •Passion
• •Timelessness & Longevity
• •Quality & Craftsmanship
• •Slow Fashion
• •Versatility & Empowerment

Mejores Prácticas

• •Lead with Passion: Always circle back to the founder's love for blazers. Use words like 'passion,' 'love,' and 'heart' to maintain the personal connection.
• •Emphasize 'Slow Fashion': Consistently use terms like 'timeless,' 'enduring,' 'made to last,' and 'investment piece' to reinforce the brand's commitment to sustainability and quality over quantity.
• •Speak to the Woman, Not Just the Customer: Frame the narrative around empowerment, confidence, and versatility. The blazer is a tool for the modern woman to feel her best.
• •Maintain a Sophisticated Vocabulary: Use elegant and evocative language. Avoid slang, overly casual phrasing, or aggressive sales tactics. The tone should be as polished as the product.
• •Tell a Story in Every Post: Whether it's the story of the founder, the inspiration behind a design, or how a piece fits into a real woman's life, narrative is a powerful tool for this brand. Connect the product to a larger story of style and substance.

Percepción Social

ATELIER No.22 is perceived as a niche, premium, and founder-led brand. It attracts customers drawn to a compelling story, high-quality specialized products, and a 'slow fashion' philosophy. The brand's association with a passionate individual builds trust and authenticity, appealing to women in their thirties and beyond who appreciate classic style and invest in their wardrobe.

Ejemplos de Copy

• •The Anatomy of a Perfect Outfit. It starts with a piece that feels like it was made for you. Our Anna Blazer isn’t just an addition to your wardrobe; it’s the centerpiece. Crafted for longevity and designed for effortless style, it’s the secret to feeling put-together, even on a Tuesday.
• •More Than a Blazer. It's a Statement. The Bobbie Blazer is where timeless design meets modern sensibility. With its tailored fit and impeccable detailing, it’s a tribute to the power of a classic. This isn't fast fashion. It's a long-term love affair with style.
• •Subject: Tired of Trends? So are we. That’s why we created ATELIER No.22. We believe in the power of the perfect blazer to transform not just your outfit, but your outlook. Discover our collection of timeless pieces, designed with passion and made to last. Invest in style that endures.
• •From Boardroom to Brunch. One Blazer. Your life is dynamic. Your wardrobe should be too. The Charlie Blazer moves with you, offering a touch of sophistication to every moment. Swipe to see how we style our signature piece for any occasion. #SlowFashion #TimelessStyle
• •It Started with a Passion. ATELIER No.22 was born from a simple idea: the perfect blazer changes everything. Our founder, Mirella, spent a decade in fashion before creating a brand that celebrates timeless design and meticulous craftsmanship. Each piece is a testament to the beauty of slow fashion.