Brand Tone

philosophical, empowering, and artistic

Brand Values

• •Authenticity
• •Self-Expression
• •Artistic Individuality
• •Purpose
• •Singularity

Best Practices

• •Lead with Philosophy, Not Product: Always frame the narrative around the brand's core values of authenticity and self-expression. The garment is the tool, not the hero of the story.
• •Use Metaphorical Language: Employ concepts like the "blank page," "canvas," and "story" to maintain a consistent artistic and philosophical tone.
• •Ask Introspective Questions: Engage the audience with questions that encourage them to think about their own identity and how they express it (e.g., "Who will you be today?", "What does your style say about your journey?").
• •Maintain a Refined and Minimalist Vocabulary: The tone is intellectual but not overly academic. Use clean, powerful, and evocative language. Avoid slang or overly casual phrasing to maintain the brand's elevated feel.
• •Ensure Visual and Textual Harmony: The clean, artistic, and likely minimalist aesthetic of the clothing should be mirrored in the copy. The text should feel as thoughtfully composed as the garments themselves.

Social Perception

Due to the lack of public reviews or press, the social perception of Matière Blanche is inferred from its foundational concept and the nature of its limited online presence. The brand is likely perceived as a niche, art-house fashion label with a strong, intellectual identity. It would appeal to a discerning audience that values storytelling and conceptual depth in their consumption choices. The focus on unisex clothing and individual expression suggests an inclusive and progressive perception. The temporary closure of the website might create an air of exclusivity or transition, which could either intrigue or deter potential new followers.

Copy Examples

• •Your story is not written in ink, but woven in thread. This jacket is not a conclusion; it is a new chapter. What will you say with it? #MatiereBlanche #ArtOfYou
• •We believe a garment is a beginning. A clean slate. A silent conversation with the world. Matière Blanche is not about what you wear, but what you become. #WearYourStory
• •Subject: The Blank Page Awaits. Before the world tells you who to be, you must decide. Our new collection is a tribute to that sacred space of beginning. Discover the textures of your next expression. #MatiereBlanche
• •This is more than a garment. It is a piece of your canvas. A uniform for the artist of your life. Handle with creative intention. #MatiereBlanche
• •Are you wearing a costume or are you wearing yourself? We make clothes for the self-discoverer, the storyteller, the individual. Join the movement. #MatiereBlanche #UnisexFashion