Brand Tone

Sophisticated, Serene, and Artisanal

Brand Values

• •Artisanal Quality
• •Timeless Aesthetics
• •Mindful Living
• •Sustainability
• •Conviviality & Connection

Best Practices

• •Lead with "Why": Always start with the emotion or value behind the product. Instead of saying "We sell coffee cups," say "We believe in elevating daily rituals." This connects to the core values of mindful living and sophistication.
• •Use a Sensory and Evocative Vocabulary: Incorporate words that appeal to a sense of calm, quality, and beauty. Use terms like artisanal, handcrafted, serene, timeless, minimalist, refined, durable, sustainable, and convivial.
• •Maintain the Narrative: Consistently weave in the brand story—the Parisian design origin, the Portuguese craftsmanship, the founder's inspiration. This reinforces authenticity and the brand's artisanal value.
• •Focus on "You" and "Your": Frame the product's benefits around the customer's experience. Use phrases like "Elevate your space," "Your daily moments," and "Blends effortlessly into your home" to make the aspirational feel personal.
• •Let Simplicity Speak: The brand's aesthetic is minimalist; the copy should be as well. Avoid long, convoluted sentences. Use clean, concise, and elegant language that is easy to read but feels sophisticated. White space in text is as important as it is in the product's design.

Social Perception

Perceived as a premium, design-focused, aspirational, and niche brand for discerning consumers, known for its beauty, quality, and unique design.

Copy Examples

• •The ritual of the morning, reimagined. Our Nouveau Mazagran is more than a cup; it's an invitation to begin your day with intention and timeless style. Handcrafted in Portugal to elevate your daily moments. #AtelierMaisonQuatre #MindfulMorning #ArtisanalHome
• •Inspired by the past, crafted for today. Rediscover the joy of a perfect coffee with the Nouveau Mazagran. Its minimalist design and artisanal quality are a tribute to moments of shared warmth and connection. Designed in Paris, sustainably made for your home. Shop the collection.
• •The Nouveau Mazagran - A symbol of refined simplicity. Each Mazagran is a testament to masterful craftsmanship. Fashioned from durable, partially recycled stoneware, its form is both elegant and functional. The engraved signature on its base is our promise of quality, a piece of art designed for your everyday life.
• •An Invitation to Slow Down | Inside Atelier Maison Quatre. Discover the story behind our artisanal Mazagran and how we’re bringing mindful moments back to the modern table.
• •Curated for Connection. The perfect gift for those who cherish design and delight in shared moments. Give the gift of Atelier Maison Quatre.