Brand Tone

Elegant, Artistic, and Refined. Sophisticated and evocative, focusing on inspiration, craftsmanship, and the sensory experience of light.

Brand Values

• •Artisanal Craftsmanship
• •Quality and Excellence
• •Design Integrity
• •Customization and Personalization
• •Customer-Centricity

Best Practices

• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., 'artisanal,' 'handcrafted,' 'bespoke,' 'elegant,' 'timeless,' 'illuminate,' 'atelier') and words to avoid (e.g., 'cheap,' 'mass-produced,' 'quick,' 'discount'). This ensures vocabulary remains consistent and aligned with the refined tone.
• •Focus on Storytelling, Not Just Selling: Frame every product and collection within a narrative. Talk about the inspiration (like a garden fruit or an artist), the process (hand-cut fabrics), and the materials (antique timber). This elevates the product beyond an object to a piece of art.
• •Emphasize the Human Touch: Consistently mention the 'designer duo,' the 'artisans,' and the 'handcrafted' nature of the products. This reinforces the value of craftsmanship and distinguishes the brand from industrial manufacturers.
• •Maintain a Sophisticated and Evocative Tone: Use sensory language that appeals to a refined audience. Describe how the light 'feels,' the 'soft finish' of a fabric, or the 'natural textures' of the wood. Avoid overly casual slang, emojis, or aggressive sales language.
• •Create Audience-Specific Messaging: While the core tone remains the same, tailor the message for different channels. Use more aspirational, visual language for Instagram, while adopting a more collaborative and solution-oriented tone for content aimed at architects and designers on LinkedIn or Facebook.

Social Perception

Atelier Lumys is perceived as a premium, high-end brand for a sophisticated and educated clientele. It is seen as a leader in the luxury lighting space in India, respected for its unique fusion of French design sensibilities and Indian craftsmanship. It is an aspirational brand that provides 'art pieces' and delivers on its promises of luxury and originality, with strong customer satisfaction.

Copy Examples

• •Light is more than illumination; it's a feeling. Introducing the 'Physalis' Collection, inspired by the delicate fruit found in our Pondicherry garden. Each shade is a dance of layered, hand-cut fabric, casting an ethereal glow that transforms your space. Discover the art of light. #AtelierLumys #HandcraftedLighting #FrenchDesign #MadeInIndia #LuxuryDecor
• •Your vision deserves uncompromising quality. At Atelier Lumys, we collaborate with architects and designers to create bespoke lighting that speaks your language. From five-star hotels to exclusive residences, our handcrafted lamps provide the perfect finish. Let's create something beautiful together. Contact our professional corner today. #LightingDesign #InteriorDesign #BespokeLighting #ArchitecturalDesign #AtelierLumys
• •An homage to the master of abstract art, the Mondrian floor lamp is a statement piece for the true art lover. Three distinct layers of fabric are meticulously hand-cut and framed in black to recreate the iconic aesthetic. Set upon a tripod of aged timber with concealed wiring, it's a seamless blend of classic art and contemporary design. Illuminate your home with a masterpiece.
• •Where French Elegance Meets Indian Artistry. Welcome to Atelier Lumys GÇöevery lamp handcrafted for you, a unique story of light.
• •A New Glow: See What's Emerging from the Atelier This Season