Brand Tone

Passionate & Enthusiastic, Authentic & Personal, Joyful & Energetic, Inspirational & Hopeful, Connected & Appreciative, Nature-Centric

Brand Values

• •Joy and Emotional Well-being: Creating art that evokes positive emotions and offers solace.
• •Authenticity and Self-Expression: Art as a true reflection of her inner world and experiences.
• •Nature as Inspiration: Deep respect for and connection to the natural world, particularly the Arctic environment.
• •Resilience and Hope: Overcoming personal challenges and inspiring others through her journey and art.
• •Connection: Fostering a connection between the art, the viewer, and the shared human experience of emotions.
• •Quality and Craftsmanship: Implied by "atelier" and the focus on original art and high-quality reproductions.

Best Practices

• •Always Lead with Emotion and Inspiration: Connect the art to feelings of joy, hope, energy, and the beauty of nature. Use evocative language that mirrors the visual impact of the art.
• •Share the Story Authentically: Weave in Lone’s personal journey and the inspiration drawn from Northern Norway. Authenticity builds connection.
• •Emphasize Light and Color: These are key visual elements in her work and metaphors for her brand's message. Highlight how colors create energy and light symbolizes hope.
• •Speak Directly and Personally: Use "I" and "you" to create a direct connection with the audience, mirroring the personal touch of an artist communicating with art lovers.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy always complements the visual style of the artwork being presented. If the art is vibrant and energetic, the copy should reflect that.

Social Perception

Lone Slydahl is perceived as a resilient and inspiring artist whose work is deeply connected to her personal experiences and the striking nature of Northern Norway. Her art is seen as colorful, energetic, and emotionally evocative, aiming to bring joy and a sense of hope to the viewer. The local community and some international media recognize her gallery and her artistic contributions. There's an appreciation for the authenticity of her story and how it's interwoven with her artistic expression.

Copy Examples

• •Introducing 'Arctic Glow' – a piece born from the quiet majesty of a Tromsø winter morning. May its colours bring a wave of energy and serene joy into your space. ✨ LoneSlydahlArt #NorthernNature #ArtThatFeels
• •Bring the soul of Northern Norway into your home. Explore Lone Slydahl's collection of vibrant art prints – each a story of light, landscape, and the enduring power of hope. Find a piece that speaks to you. Link in bio. #ArtForYourHome #InspiredByNature #LoneSlydahl
• •For me, art is a journey of resilience and a celebration of life's vibrant energy. Inspired by the dramatic beauty of the Norwegian Arctic, I pour my heart into creating pieces that I hope will bring a spark of joy and a moment of hopeful reflection to you. - Lone
• •A Little Light & Color For Your Inbox ✨ New Art From Lone Slydahl
• •This piece, 'Where Darkness Meets Dawn,' explores the beautiful tension between shadow and light, reminding us that even in contrast, there is profound hope and strength to be found. A vibrant expression of resilience.