Brand Tone

Artistic, Passionate, Reverent, Personal, Evocative, Educational

Brand Values

• •Artisanal Quality
• •Japanese Aesthetic
• •Personal Storytelling
• •Cultural Bridge
• •Authenticity

Best Practices

• •Lead with Storytelling: Every post, product, and email is an opportunity to share a piece of the inspiration—a travel memory, a cultural insight, or the artistic process. This reinforces the brand's authenticity.
• •Maintain the Founder's Voice: The brand's strength is its personal nature. The copy should always sound like it's coming from Solveig Sauvage. Use "I" and "my" to describe the creative process to maintain that connection.
• •Use a Sensory Lexicon: Employ descriptive, sensory words that evoke the atmosphere of Japan (e.g., "tranquil," "vibrant," "sun-drenched," "serene," "bustling"). This helps transport the audience.
• •Educate Gently: Briefly explain the cultural significance or artistic technique behind a piece (like mentioning Ukiyo-e or a specific location). This adds value beyond the visual appeal and positions the brand as a knowledgeable source.
• •Ensure Visual & Textual Harmony: The clean, minimalist, and art-focused aesthetic of the visuals should be mirrored in the copy. Keep text uncluttered, elegant, and focused, allowing the art to be the hero.

Social Perception

Perceived as a specialized, artist-led venture, an authentic source for high-quality, Japanese-inspired illustrations and stationery. It holds credibility within Japanophile and art lover communities, with the brand identity strongly tied to its founder's personal story and artistic talent.

Copy Examples

• •Kyoto, in the quiet light of the afternoon. I still remember the feeling of the sun through the leaves at the Gingko shrine. This piece is my attempt to capture that moment of peace. Each print is made on premium fine art paper, hoping to bring a piece of that tranquility into your home. Link in bio to see 'Kyoto Sunlight'.
• •Ukiyo-e Inspired 'Market Scene' Print: Lose yourself in the vibrant energy of a Japanese market. Inspired by traditional Ukiyo-e woodblock prints but with a modern touch, this illustration is filled with details that tell a story. Printed on-demand in our Strasbourg atelier, this piece is a celebration of daily life and fleeting moments. A perfect gift for the Japan-lover in your life.
• •Atelier Kabuto is the creative world of French illustrator Solveig Sauvage. Driven by a lifelong passion for Japanese culture, our atelier produces fine art prints and stationery that build a bridge between France and Japan. We believe in art that tells a story, and each piece begins with a memory, a journey, or a feeling, meticulously brought to life in our Strasbourg studio.
• •From Strasbourg to Tokyo. Art prints that carry you away. Shop the new collection.
• •Subject: A moment of calm from our atelier... Hello [Name], This week, I've been working with a palette of soft blues and warm ochres, thinking about the quiet streets of Japan after a spring rain. There's a story in every color and every line, and I wanted to share the latest one with you first...