Brand Tone

Inspiring & Creative, Friendly & Accessible, Modern & Stylish, Passionate & Enthusiastic, Quality-Conscious & Trustworthy

Brand Values

• •Quality
• •Creativity & Inspiration
• •Sustainability
• •Accessibility
• •Community
• •Family & Passion

Best Practices

• •Embrace Enthusiasm: Let your passion for sewing, design, and quality shine through. Use positive and encouraging language.
• •Highlight Quality and Origin: Consistently mention the European production, OEKO-TEX certification, and high quality of materials to build trust and reinforce brand values.
• •Foster Community: Use inclusive language ("we," "our community," "fellow sewers"). Encourage interaction by asking questions and celebrating customer creations.
• •Keep it Modern and Fresh: Ensure your language reflects the contemporary style of your patterns and fabrics. Avoid overly technical or outdated jargon.
• •Stay Authentic and Approachable: Write as if you're talking to a friend who shares your love for sewing. Be genuine, transparent (like the sisters' story), and helpful.

Social Perception

Positive, Trusted, Fashion-Forward yet Wearable, Supportive of the Sewing Community, Eco-Conscious Recognition

Copy Examples

• •Unleash your creativity with our latest fabric collection! ✨ Imagine flowing dresses and chic blouses in these vibrant, OEKO-TEX certified viscoses. Designed in Belgium, made with love in Europe. What will you create? #AtelierJupe #NewCollection #SewingInspiration #SustainableFabric #HandmadeWardrobe
• •Meet [Pattern Name]! Your new go-to for effortless style. This modern, easy-to-follow pattern is perfect for crafting a unique piece that’s truly *you*. Get inspired and start your next sewing adventure today! #AtelierJupePatterns #DIYFashion #SewStylish
• •Join our creative community! ✨ Our [Workshop Name] workshop is the perfect opportunity to learn new skills, meet fellow sewing enthusiasts, and bring your dream garment to life with our beautiful fabrics. Limited spots available – sign up now! #AtelierJupeWorkshops #SewingCommunity #LearnToSew #BelgiumSewists
• •Indulge in the soft, fluid drape of our signature viscose. Featuring a [describe print] design, this OEKO-TEX certified fabric is not only stunning but also kind to your skin and the planet. Perfect for creating garments that feel as good as they look. #AtelierJupeFabrics #QualityFabric #Viscose #Sewcialists
• •Ready to elevate your handmade wardrobe? We believe that sewing your own clothes is a superpower! In this post, we’re sharing our favorite ways to style the [Pattern Name] for a look that’s both contemporary and timeless. Let’s get creative! #JupeAndCreate #SewingTips #StyleInspiration #MeMade