Brand Tone

Evocative, Sophisticated, and Authentic

Brand Values

• •Artisanal Craftsmanship
• •Self-Expression and Uniqueness
• •Global Inspiration and Travel
• •Quality and Durability
• •Personal Connection and Healing

Best Practices

• •Lead with Storytelling
• •Use Evocative and Sensory Language
• •Emphasize Uniqueness and Scarcity
• •Maintain the Founder's Voice
• •Balance "Chic" and "Ethnic"

Social Perception

The public perception of ATELIER JAGG is highly positive, centered on its authenticity and the beauty of its products. It is seen as an antithesis to fast fashion, valuing durability and timelessness. The brand is perceived as personal and intimate, largely due to the visibility of the creator, Sylvie, and her story, reinforced by dedicated customer service. Online customer reviews highlight satisfaction, and a feature in Biba Magazine lends credibility.

Copy Examples

• •Inspired by the sun-drenched canyons of the west, our new Arizona necklace isn't just an accessory—it's a story waiting to be worn. Handcrafted with vibrant turquoise set in 24k gold plate, each piece is a unique reminder to seek your own horizon. Dare to explore. #AtelierJAGG #BohemianChic #HandmadeJewelry #EthnicChic
• •Find Your Energy. Tell Your Story. Your jewelry should be as unique as your journey. At Atelier JAGG, we handcraft each piece with natural stones chosen for their beauty and energy. From calming Amethyst to protective Tourmaline, discover a piece that resonates with your spirit. Made to last, inspired by the world. Shop the collection. Shop Now
• •Embrace the rhythm of distant lands with the Zulu necklace. A bold statement of refined strength, this piece is meticulously handcrafted, featuring deep-toned natural stones set against radiant 24k gold-gilded brass. Each necklace is a limited edition—an homage to worldly travels and the unique spirit of the person who wears it. Let it be more than a necklace; let it be a part of your story.
• •A Personal Note from Our Atelier. Hello [Customer Name], from my hands to yours. As the creator of Atelier JAGG, I pour my passion for travel and stones into every piece I design. This week, I’m working with a stunning batch of Rose Quartz, the stone of unconditional love. It reminds me of why I started this journey—to create beautiful things that bring joy. Thank you for being a part of this story. With warmth, Sylvie.
• •Handmade Ethnic Chic Jewelry | Travel-Inspired Style | ATELIER JAGG. Discover unique handmade jewelry that tells a story. Our bohemian and ethnic-chic pieces are crafted with 24k gold-gilded brass and natural stones, perfect for the modern traveler and free spirit. Find your unique piece at Atelier JAGG.