Tono de Marca

Passionate, expert, and authentic. The language is that of a seasoned enthusiast speaking to fellow members of the fishing community, technical where necessary but accessible, conveying deep respect for the craft, materials, and user experience.

Valores de Marca

• •Artisanal Excellence
• •Made in France
• •Sustainability and Fair Pricing
• •Community and Passion
• •Durability and Legacy

Mejores Prácticas

• •Lead with Passion, Support with Facts: Always start with the shared love for fishing. Use evocative language that speaks to the experience of being on the river, then follow up with the technical details (e.g., "Made in France," premium materials, specific artisan collaborations) that justify the quality.
• •Champion the Artisan: Regularly feature the artisans you collaborate with. Tell their stories, show their workshops. This reinforces the "Artisanal Excellence" value and adds a human element that differentiates the brand from larger competitors.
• •Emphasize the "Why" Behind the Pre-Order Model: Consistently explain that the pre-order system is a conscious choice for sustainability and fairness. Frame it as a benefit for the customer (a fair price for a premium product) and the planet (no overproduction), not an inconvenience.
• •Maintain a Community Tone: Use inclusive language like "we," "us," and "fellow anglers." Ask questions in social media posts to encourage engagement and make customers feel like they are part of the design process, reinforcing the "designed by fishermen, for fishermen" value.
• •Let Quality Tell the Story: Use high-quality, detailed photography and videos that showcase the products' fine craftsmanship. The copy should complement these visuals by highlighting specific features, like the detail of an engraving or the quality of the net's mesh, described by a customer as "hyper douces pour accueillir le poisson" (super soft to welcome the fish).

Percepción Social

Highly positive, with customers praising exceptional product quality (lightness, practicality), reliability, fast shipping, and very responsive customer service. The brand is perceived as trustworthy and satisfying, with no significant negative feedback identified.

Ejemplos de Copy

• •Crafted for the catch, built to last a lifetime. Our foldable landing net, made in collaboration with France's finest artisans, isn't just equipment—it's a promise of quality. Feel the difference that passion makes. #AtelierGoujon #TroutFishing #Artisanal #MadeInFrance #FlyFishing
• •Headline: The Last Landing Net You'll Ever Need. Body: Tired of bulky gear and mass-produced quality? At Atelier Goujon, we create exceptional trout fishing equipment in limited runs. Designed by anglers for anglers, and handcrafted in France. Pre-order yours today and join a community dedicated to quality and tradition.
• •Title: Artisanal Assist Hooks (Set of 4) - Made in Oléron, France. Body: Every cast counts. That's why our assist hooks are hand-tied by Quentin, our partner artisan on the island of Oléron. Built with ultra-sharp, solid hooks and a barbless-ready design for easy catch and release, they offer the perfect blend of performance and respect for the fish. Equip your lures with the precision of French craftsmanship.
• •Headline: Atelier Goujon: Équipement d'Exception pour Pêcheurs Passionnés. Sub-headline: Discover our artisanal landing nets and tackle, designed in France to elevate every moment by the water.
• •Subject: Inside the Atelier: See How Your Gear is Made. Preview Text: A look behind the scenes + an exclusive pre-order announcement.