Brand Tone

Artistic & Creative, Welcoming & Community-Oriented, Inspiring & Educational, Authentic & Handcrafted, Calm & Mindful, Elegant & Refined

Brand Values

• •Craftsmanship: Dedication to the skill and artistry of pottery.
• •Creativity & Self-Expression: Providing a space for individuals to explore their artistic potential.
• •Community: Bringing people together through a shared interest in ceramics.
• •Quality: Producing and teaching the creation of high-quality, durable ceramic pieces.
• •Authenticity: Celebrating the imperfections and uniqueness of handmade items.
• •Learning & Development: Offering opportunities for skill enhancement for all levels, from beginners to advanced potters.
• •Passion: Stemming from the founder's own passion for ceramics and design.

Best Practices

• •Embrace Authenticity: Let the genuine passion for ceramics shine through. Use language that feels real and relatable. Highlight the "perfectly imperfect" nature of handmade goods.
• •Use Sensory & Evocative Language: Describe the feeling of clay, the textures of glazes, the satisfaction of creating. Help the audience imagine the experience.
• •Highlight Community & Connection: Feature student work (with permission), share stories from workshops, and use inclusive language that invites participation and dialogue.
• •Maintain Visual Consistency: Ensure that the copy style complements the clean, artistic, and often minimalist aesthetic of the brand's visuals. The words should match the "look and feel."
• •Educate & Inspire: Share tips, explain processes, and showcase the journey of creation. Position the brand not just as a seller of goods/classes, but as a source of knowledge and inspiration in the world of ceramics.

Social Perception

Atelier Forma is perceived as a reputable and welcoming studio for learning pottery in Montreal. It's seen as a place that values both the artistic process and the creation of beautiful, functional objects. The founder's background in interior design adds a layer of sophistication and design-consciousness to the brand. The studio is recognized for fostering a sense of community among local artists and enthusiasts. They are considered a destination for those looking to engage in a creative, hands-on activity, offering a mindful escape.

Copy Examples

• •Unearth your inner artist. ✨ Join our [Workshop Name, e.g., Beginner Wheel Throwing] workshop and transform a simple ball of clay into something uniquely yours. No experience? No problem! Our friendly instructors will guide you every step of the way. Link in bio to book your spot! #AtelierForma #MontrealPottery #CreativeClasses #HandmadeMTL #ClayLove
• •Each piece tells a story. Our [Product Name, e.g., Stoneware Mugs], handcrafted by Bojana, blend raw beauty with modern design. Perfect for your morning ritual or as a thoughtful gift. Discover the collection at our studio or online. #SupportLocalArt #CeramicArt #HandmadeHome #MontrealDesign #AtelierFormaFinds
• •More than just a studio, Atelier Forma is a vibrant community of creators, dreamers, and clay enthusiasts. From shared laughter in workshops to quiet focus at the wheel, we're building connections one piece at a time. Come find your space with us. [Link to memberships/classes] #PotteryCommunity #MontrealArtists #CreativeHub #AtelierFormaFamily #GetYourHandsDirty
• •(Video showing hands working on a pottery wheel, transforming clay, with upbeat/soothing music) From earth to art. ✨ That satisfying feeling when it all comes together. Ready to try it yourself? #PotteryMagic #AtelierForma #ClayTherapy #MontrealTikTok #DIYCrafts
• •At Atelier Forma, we believe in the beauty of the imperfect, the story in every touch. Founded by ceramist Bojana Kolarevic, our studio is a celebration of authentic craftsmanship and the simple joy of creating. Join us and shape your own story in clay. #OurStory #PassionForPottery #HandcraftedValues #MontrealStudio #ArtisanalLife