Brand Tone

Sophisticated & Cultured, Professional & Authoritative, Exclusive & Discerning, Minimalist & Elegant

Brand Values

• •Artistic Quality & Authenticity
• •Curatorial Expertise
• •Appreciation of Art History & Contemporary Art
• •Facilitating Art Collection
• •Cultural Enrichment

Best Practices

• •Emphasize Exclusivity and Quality: Use precise, art-specific language. Words like curated, exclusive, original, limited edition, mastery, significant, and provenance reinforce the high-value nature of the offerings.
• •Maintain a Refined and Educated Voice: Avoid overly casual slang, colloquialisms, or overly aggressive sales tactics. The tone should be informative and appreciative of the art's cultural value.
• •Focus on the Artist and Artwork: Let the art and the artist's story be central. Copy should enhance the viewer's understanding and appreciation, not overshadow the work itself. Provide context, discuss artistic merit, and highlight the artist's significance.
• •Be Factual and Authoritative: When describing artworks, provide accurate details regarding medium, dimensions, edition size, and artist background. This builds trust and underscores expertise.
• •Subtlety in Persuasion: For a discerning audience, the desire to collect often comes from a deep appreciation of the art. Persuasion should be subtle, focusing on the intrinsic value, rarity, and aesthetic appeal of the pieces rather than relying on overt hype or discounts.

Social Perception

Likely perceived as a reputable source for acquiring fine art editions and original works. The association with established artists and an art historian would lend it credibility and trustworthiness. The perception is that of a specialized, somewhat traditional art dealer rather than a mass-market online retailer. Customers likely expect a high level of knowledge, personalized service (especially if interacting via the associated gallery), and assurance of the artwork's provenance and quality.

Copy Examples

• •Discover meticulously curated fine art editions and original works at Edition Röm. We connect discerning collectors with significant contemporary and modern artists, offering pieces of lasting value and profound artistic integrity.
• •Explore the visionary world of [Artist Name]. This exclusive [Type of Work, e.g., lithograph] exemplifies their mastery of [Technique/Style] and represents a pivotal moment in their artistic journey. A testament to enduring quality for the astute collector.
• •Edition Röm, in association with Kunstkabinett Corona, is founded on a passion for art and a commitment to curatorial excellence. We provide access to exceptional works, underpinned by scholarly insight and a dedication to the artists we represent.
• •Dear Art Aficionado, Welcome to the inner circle of Edition Röm. Receive privileged access to our latest acquisitions, insightful artist spotlights, and curated selections chosen to inspire and enrich your collection.
• •Acquire a piece of art history. Enquire today to learn more about [Artwork Title] and to add this exceptional work by [Artist Name] to your distinguished collection. Authenticity and provenance guaranteed.