Brand Tone

Artistic & Evocative, Authentic & Handcrafted, Knowledgeable & Cultured, Trustworthy & Customer-Focused, Elegant & Timeless

Brand Values

• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Meaning & Storytelling
• •Heritage & Artistry
• •Customer Trust & Service

Best Practices

• •Embrace Evocative Language: Use descriptive and emotive words that reflect the artistry, historical inspiration, and symbolic meaning behind the pieces. Words like "timeless," "ancient," "mythic," "handcrafted," "spirit," "legacy," and "sacred" can reinforce the tone.
• •Maintain a Focus on Craftsmanship: Consistently highlight that the pieces are handcrafted, unique, and made with quality materials (e.g., "individually created," "meticulous detail"). This builds value and trust.
• •Tell the Story Behind the Designs: Whether it's the mythological inspiration, the historical context of a coin, or the symbolism of an animal, weaving narratives into product descriptions and social media posts will enhance the brand's cultured and knowledgeable persona.
• •Keep Visuals Consistent: Ensure that all photography and videography align with the artistic, slightly vintage, and elegant aesthetic seen on the website and existing social media. This visual consistency reinforces the brand tone.
• •Engage Authentically: When interacting with customers online (comments, messages), maintain a respectful, helpful, and slightly formal yet warm tone that reflects the brand's trustworthiness and passion for its creations. Address inquiries with the same care that goes into crafting the jewelry.

Social Perception

Positive for Quality and Design, Seen as a Source for Unique/Niche Jewelry, Reliable (for Etsy buyers), Potentially Confused with Other "Atelier" or "Divine" Brands, International Appeal

Copy Examples

• •Unearth legends. Adorn yourself with tales of gods and heroes. Our new Mythology Collection, handcrafted in sterling silver, brings ancient stories to life. Discover your icon.
• •More than jewelry, it's a piece of artistry. Each Atelier Divin creation is meticulously handcrafted, infused with passion and generations of skill. Feel the difference of true craftsmanship.
• •Wear a whisper of history. Our ancient coin replicas capture the mystique of empires past, each piece a timeless testament to enduring legacies. Own a fragment of artistry.
• •Your story is unique. Your jewelry should be too. Atelier Divin offers handcrafted treasures that speak to your soul. Explore collections inspired by myth, nature, and the divine.
• •The glint of silver, the echo of an ancient myth. Our Medusa Serpent Goddess pendant, a symbol of power and mystique. Handcrafted for the modern deity. ✨ #AtelierDivin #MythologyJewelry #HandcraftedSilver #StatementPiece