Brand Tone

Sophisticated, evocative, and historical. Communication is elegant, measured, and narrative-driven, aiming to transport the customer into French history and luxury, creating an educational and aspirational experience.

Brand Values

• •Heritage and History
• •Artisanal Craftsmanship
• •Quality and Natural Ingredients
• •French Elegance
• •Exclusivity

Best Practices

• •Always connect the product to its historical inspiration. Instead of just listing scent notes, explain why those notes were chosen and what story they tell.
• •Employ a rich vocabulary that appeals to the senses (e.g., "velvety," "luminous," "whispers of," "echoes of") to elevate the description beyond a simple product.
• •Avoid slang, overly casual language, or aggressive sales tactics. The tone should mirror the luxury and historical weight of the brand. Address the customer with respect and sophistication.
• •Every piece of copy should touch upon at least one of the core values: heritage, craftsmanship, quality, or French elegance. Phrases like "Hand-poured in Reims," "Perfumes from Grasse," and "A tribute to..." should be staples.
• •Develop a list of on-brand words (e.g., "heritage," "legacy," "coronation," "royal," "artisanal," "olfactory journey," "elegance") and use them consistently across all platforms to build a strong and recognizable verbal identity.

Social Perception

Perceived as a niche, high-end creator of artisanal goods, often associated with the wedding industry in Reims. The brand is seen as suitable for special, memorable occasions, aligning with themes of royalty and celebration. Customer reviews praise quality and olfactory experience.

Copy Examples

• •The echo of a queen in your home. Our 'Marie-Antoinette' candle captures the essence of the Trianon gardens with notes of rose and blackcurrant. A fragrance that tells a story of splendor and grace. Hand-poured in our Reims workshop. #AtelierDesSacres #BougieParfumee #MadeInFrance #HistoireDeFrance
• •Headline: The Art of French History, Captured in a Scent. Body: Atelier des sacres was born from a passion for history and French craftsmanship. Located in Reims, the City of Coronations, we create unique scented candles that revive the spirit of kings and queens. Discover our collections and let history perfume your home. #Artisanal #FrenchHeritage #ScentedCandles
• •Product: The 'Clovis' Candle. Copy: A fragrance of power and legacy. The 'Clovis' candle is an olfactory tribute to the first King of the Franks, baptized in Reims. Deep, woody notes of cedar and aged leather mingle with a hint of incense, evoking the solemnity of his coronation and the dawn of a kingdom. Each candle is a handcrafted piece of history, made with 100% natural wax to ensure a pure and lasting diffusion.
• •Subject: An Invitation to the Court: Discover Our Royal Collection. Body Snippet: Your presence is requested. Journey back in time with fragrances inspired by the most iconic figures of French royalty...
• •Headline 1: Atelier des sacres | Artisanal Candles. Headline 2: Scents Inspired by French History. Description: Handmade in Reims. 100% Natural Wax & Grasse Perfumes. Experience Luxury.