Tono de Marca

sophisticated, elegant, and passionate

Valores de Marca

• •Elegance
• •Quality & Durability
• •Comfort & Practicality
• •Passion for Fashion
• •Customer-Centricity

Mejores Prácticas

• •Embrace Sophistication: Use elegant and evocative language consistently. Words like 'curated,' 'meticulously,' 'silhouette,' 'timeless,' and 'refined' reinforce the brand's high-end positioning.
• •Tell a Story of Craftsmanship: Even if products are sourced, focus copy on the details—the design inspiration, the shape of the heel, the choice of materials. This creates a perception of value beyond the physical product.
• •Focus on the Wearer, Not Just the Shoe: Frame the product's benefits around the customer's life and feelings. How will the shoe empower her? Where will it take her? Make the copy about her journey.
• •Maintain a Consistent Visual Identity: Ensure all imagery (photos, graphics) aligns with the sophisticated and elegant tone. Avoid stock photos that look generic or disconnected from the brand's 'Parisian chic' aesthetic.
• •Bridge the Credibility Gap: The most critical step is to align business practices with brand messaging. To be credible, the brand must address the severe issues raised in reviews. This means improving product quality, streamlining the returns process, being transparent about shipping times, and actively managing customer feedback to rebuild trust. Without this, even the best copywriting will be ineffective.

Percepción Social

Perceived as untrustworthy, selling low-quality products, offering poor service, and operating deceptively due to a significant disconnect between its projected image and actual customer experience.

Ejemplos de Copy

• •Elegance in Every Step. Discover our curated collection of timeless pumps, where Parisian chic meets exceptional comfort.
• •The Antoinette Pump in Noir: Meticulously crafted from supple vegan leather, its pointed toe and slender 85mm heel create a silhouette of classic elegance. Designed for the modern woman, the cushioned insole ensures you move through your day with grace and confidence. The perfect final touch for the office or a special evening out.
• •Your story is unique. Your shoes should be too. Find the pair that speaks to your personality at AtelierDesEscarpins. #EleganceRedefined #ParisianStyle
• •A Timeless Treasure for Your Wardrobe...
• •AtelierDesEscarpins was born from a passion: the belief that the perfect pump is a blend of art and architecture. We don't just sell shoes; we offer confidence, meticulously selected for its style, comfort, and enduring quality.