Brand Tone

Serene, mindful, and authentic, with a gentle, encouraging, and informative voice that is consistently calm and reassuring.

Brand Values

• •Mindfulness and Well-being
• •Eco-responsibility and Sustainability
• •Artisanal Craftsmanship and Authenticity
• •Design and Aesthetics
• •Woman-Owned Business

Best Practices

• •Embrace a Serene Vocabulary: Consistently use words that evoke calmness, peace, and mindfulness. Terms like "sanctuary," "unwind," "breathe," "intention," and "stillness" will reinforce the brand's core identity.
• •Highlight Natural and Ethical Elements: In every relevant piece of copy, mention the use of natural materials, eco-friendly practices, and artisanal craftsmanship. This reinforces brand values and appeals to conscious consumers.
• •Focus on "Feeling" and Benefits: Instead of just listing product features, describe the feeling and benefits they bring—"melt away tension," "support your practice," "create your sanctuary." This connects the product to the customer's emotional and wellness goals.
• •Maintain a Gentle and Encouraging Tone: The copy should feel like a supportive guide, not a demanding salesperson. Use invitational language like "discover," "explore," and "allow yourself."
• •Ensure Visual and Textual Harmony: The clean, calm aesthetic of the brand's visuals should be matched by uncluttered, simple, and elegant copy. Use ample white space and clear, readable fonts to reflect the brand's minimalist and mindful approach.

Social Perception

Perceived as a high-quality, ethical, and aesthetically pleasing brand, offering niche wellness products. The emphasis on Moroccan craftsmanship and natural materials appeals to consumers seeking authentic and sustainable goods, building a community around shared values of mindfulness and conscious consumerism.

Copy Examples

• •Create your own sanctuary of calm. Our handcrafted meditation cushions are designed to bring comfort and serenity to your daily practice. Made with natural, eco-friendly materials, they are a gentle reminder to pause, breathe, and reconnect. #AtelierCocon #MindfulLiving #MeditationSpace
• •Support your practice with intention. Our artisanal yoga bolsters are ethically crafted in Morocco to provide the perfect balance of comfort and stability. Discover the difference that mindful design and natural materials can make to your well-being. Shop our collection now.
• •Let the gentle weight and soothing scent of lavender melt away the day's tension. Our aromatherapy eye pillows are hand-filled with natural flaxseed and organic lavender, encased in soft, upcycled linen. A simple, beautiful tool for deepening your relaxation, enhancing your Savasana, or finding a moment of peace whenever you need it.
• •A Moment for You: Unwind with Our Newest Arrivals. In a world that's always moving, we invite you to find stillness. Explore our new collection of mindfulness accessories, thoughtfully designed and sustainably made to help you cultivate peace from within. Discover new textures, calming hues, and the artisanal quality that defines Atelier Cocon.
• •Mindful essentials, consciously crafted. Welcome to Atelier Cocon, where we blend artisanal heritage with thoughtful design to support your journey to inner peace. Explore our collection of yoga and meditation accessories.