Brand Tone

Artisanal, Poetic, and Intimate

Brand Values

• •Craftsmanship & Heritage
• •Authenticity & Originality
• •Connection & Storytelling
• •Community & Transmission of Knowledge

Best Practices

• •Lead with the Human Touch: Always emphasize the 'handmade' and 'artisanal' nature of the work. Use phrases like 'from my workshop,' 'crafted by hand,' and 'the artist's touch' to reinforce the personal connection.
• •Use Poetic and Evocative Language: Instead of simply describing a product's features, tell its story. Use metaphors (e.g., 'tiny landscapes,' 'wearable sculpture') and sensory details that evoke emotion and imagination.
• •Highlight the Process: Share content about the creation process. This not only provides engaging content but also educates the customer on the value, skill, and time invested in each piece.
• •Speak with an Authentic Voice: Maintain the personal, intimate tone of the artist. Write in the first person ('I,' 'my') where appropriate to strengthen the bond between the creator and the customer.
• •Focus on Uniqueness and Permanence: Use words like 'unique,' 'one-of-a-kind,' 'custom,' and 'heirloom' to position the jewelry as special and timeless, setting it apart from mass-market accessories.

Social Perception

High-end, authentic artisan brand, trusted expert, appealing to clients who value unique, handcrafted, and storytelling wearable art.

Copy Examples

• •From my hands to yours. Introducing the 'Micro-Landscapes' collection, where precious metals meet the memory of ancient lace. Each piece is a unique story, carefully crafted in the quiet of the atelier. Discover the journey.
• •Unlock your own creativity. Join me for an intimate workshop where you'll learn the traditional art of jewelry making and craft your very own silver ring. A unique experience to shape metal and forge a memory. Limited spaces available. Link in bio to reserve your place.
• •Jewelry is a vessel for stories. Trained at the cole Boulle, I shape gold and silver not just as materials, but as narratives. Each curve and texture is an impression left by a journey, a memory, or a treasured material, creating a piece that is uniquely yours.
• •The 'Saturne' Ring. An ode to celestial wandering, this ring features a hand-hammered silver band encircling a delicate gold pearl. A minimalist sculpture for your hand, crafted with traditional techniques to be cherished for a lifetime.
• •An invitation to create: new workshop dates & one-of-a-kind pieces from the atelier.