Brand Tone

Passionate and Artistic, Professional and Trustworthy, Approachable and Personal, Authentic and Direct

Brand Values

• •Originality and Uniqueness
• •Quality and Craftsmanship
• •Customer Focus and Satisfaction
• •Artistic Passion and Dedication
• •Integrity and Transparency
• •Accessibility of Original Art

Best Practices

• •Emphasize Originality and Uniqueness Consistently: Always highlight that every piece is a hand-painted original and a unique work of art ("Unikat"). Avoid terms that suggest mass production.
• •Blend Passion with Professionalism: Share the artist's passion ("Herzblut," "Leidenschaft") but always underpin it with messages of professionalism (quality materials, secure shipping, years of experience, reliable service).
• •Maintain a Personal and Approachable Voice: Address the audience directly (e.g., "your vision," "bring home"). Encourage interaction and make it clear that clients are dealing directly with the artist or her studio.
• •Showcase, Don't Just Tell, Quality: Instead of just saying "high quality," describe elements that convey it: "acrylic on canvas," "hand-painted," "ready to hang," "securely packaged." Referencing customer testimonials about quality and service can also reinforce this.
• •Be Authentic and Transparent: Clearly state what the brand offers (and doesn't offer, e.g., "no prints"). Be open about the artistic process if opportunities arise (like in blog posts or interviews). This builds trust and aligns with the value of integrity.

Social Perception

Highly Positive: Atelier Burgstallers-Art is perceived extremely favorably by its clients. Customers express delight with the artworks, describing them as "wunderschön" (gorgeous/beautiful) and "beeindruckend" (impressive). Talented and Service-Oriented Artist: Alexandra Brehm is seen as a "tolle Künstlerin" (great artist), who is courteous, professional, and provides excellent, personalized service. Trustworthy and Reliable: The brand has built a reputation for reliability in terms of art quality, secure packaging, and efficient delivery. Customers feel they are acquiring genuine, high-quality pieces directly from a dedicated artist. Source of Unique and Personal Art: Buyers appreciate that they are purchasing unique items that add a personal touch to their spaces, far removed from mass-market décor. Commissioned pieces are particularly valued for their personalized nature.

Copy Examples

• •Headline: Own a Piece of Passion. Discover Original Art by Alexandra Brehm. Body: "Step into a world where every brushstroke tells a story. At Atelier Burgstallers-Art, you'll find more than just paintings; you'll discover unique, hand-painted acrylic artworks, each infused with soul and artistic dedication. Bring home an original that resonates with you. Explore the collection today."
• •Headline: Your Vision, Her Canvas: Commissioned Art That Speaks to You. Body: "Imagine your special place, a cherished memory, or a unique concept brought to life through vibrant acrylics. Alexandra Brehm works closely with you to create a bespoke masterpiece, a truly personal and original artwork. Let's create something extraordinary together. Contact us for a personal consultation."
• •Headline: Art with Heart, Delivered with Care. Body: "For over 15 years, Atelier Burgstallers-Art has been connecting art lovers with original paintings. Each piece is a unique creation by Alexandra Brehm, crafted with passion and shipped with the utmost care, ready to hang and transform your space. Experience the joy of owning authentic, hand-painted art."
• •Headline: More Than Decoration. It's an Original. It's Burgstallers-Art. Body: "Tired of the same old prints? Elevate your home or office with a genuine, one-of-a-kind painting from Atelier Burgstallers-Art. Each artwork is a testament to artistic passion and quality craftsmanship. Find the unique piece that reflects your style. No reproductions, only originals with soul."
• •Social Media Post (with image of a new painting): "Fresh from the easel! ✨ Dive into the vibrant hues and expressive textures of Alexandra Brehm's latest original acrylic painting, '[Painting Title]'. Each piece is a unique journey, hand-painted with passion and ready to bring a unique touch to your world. What do you feel when you see this? #BurgstallersArt #OriginalPainting #AbstractArt #ModernArt #SupportArtists #ArtForYourHome #Kunst"