Brand Tone

artisanal, compassionate, and whimsical

Brand Values

• •Craftsmanship and Quality
• •Animal-Centric Design
• •Authenticity and Passion
• •Local and Independent Spirit
• •Inspired by Nature

Best Practices

• •Always Lead with 'Handmade': Whether in a social post or product description, the first point should always be the artisanal nature of the products. Use words like "handcrafted," "studio-made," "artisanal," and "unique piece."
• •Tell the "Why" Behind the Product: Don't just sell a bowl; sell a "happier mealtime." Don't just sell a sweater; sell "a perfect, comfy fit." Explain the purpose and the pet-centric benefit behind each item's design.
• •Weave in the Maker's Story: Regularly and authentically reference the brand's origin. Phrases like "From our studio in Quebec," "As a pet lover," or "Tested on my own dogs" reinforce the brand's core values and build trust.
• •Embrace Whimsical and Natural Language: Use descriptive, slightly magical language that evokes the #fairycore aesthetic. Words like "enchanting," "magical," "whimsical," "forest," "nature," and "celestial" will align with the visual brand and attract the target audience.
• •Maintain a Personal and Compassionate Voice: Write as if a real person who deeply cares about animals is speaking. Use "we" and "I" to refer to the brand, ask questions to engage the audience, and share personal anecdotes about the owner's pets when relevant. This maintains the authentic, small-business feel.

Social Perception

The public perception of AtelierBoreal is highly positive, viewed as a niche, artisanal brand offering high-quality, beautiful, and unique products. The owner, Jessica Gigu are, is perceived as a trusted and talented artisan who genuinely cares for animals, leading customers to view items as cherished. The brand is also seen as community-oriented, participating actively in local artisan events.

Copy Examples

• •Mealtime is magic. Our handmade ceramic slow-feeders aren't just beautiful; they're designed for your pet's well-being. Each groove is a little game, turning dinner into a moment of enriching play. Made with love and tested by our own furry family in our Quebec studio.
• •Your best friend deserves a perfect fit. Stop settling for generic sizes. At AtelierBoreal, we handcraft made-to-measure sweaters that move with your dog, keeping them cozy and comfortable on every adventure. Designed by a pet lover, for pet lovers.
• •Sip something magical. Inspired by the quiet beauty of a forest floor, this mushroom-handled mug is crafted by hand in our little workshop. Each cup is a unique piece of art, perfect for your morning coffee or a cozy evening tea. Bring a touch of the boreal forest into your home.
• •It all started with a love for two things: art and animals. As a pet photographer, I saw what our companions needed. As an artist, I knew I could make it. From my hands to your home, every AtelierBoreal piece is a testament to that passion crafted with care, inspired by nature, and approved by the pitter-patter of paws.
• •Come meet the maker! This weekend, AtelierBoreal is bringing its collection of handmade pet accessories and human ceramics to the [Market Name]. Find a one-of-a-kind gift, from cozy fleece snoods to enchanting pottery, and support a local Quebec artisan. We can't wait to see you!