Tono de Marca

Aspirational, spiritual, and artisanal, using evocative and empowering language.

Valores de Marca

• •Authenticity
• •Craftsmanship
• •Empowerment
• •Individuality
• •Transparency

Mejores Prácticas

• •Develop a Core Vocabulary: Consistently use a specific set of words that reflect the brand's values. Include terms like empower, awaken, journey, handcrafted, artisan, natural, energy, spirit, intention, and exotic.
• •Tell the Story Behind the Stone: For each product, briefly explain the perceived spiritual or energetic properties of the natural stone used. This reinforces the brand's wellness and spiritual tone.
• •Emphasize the 'Why,' Not Just the 'What': Instead of just describing a necklace's length and materials, focus on the feeling it evokes or the power it represents (e.g., 'An invitation to an initiatory journey').
• •Maintain a Personal, Artisanal Voice: Use 'I' or 'we' to refer to the creation process, reminding customers that they are buying from a real person or a small team. Referencing 'my travels and my Creole roots' is a strong example of this.
• •Ensure Consistency Across All Channels: The aspirational and spiritual tone used on the website must be mirrored in every Instagram caption, Facebook post, email newsletter, and even in customer service interactions to build a cohesive and trustworthy brand identity.

Percepción Social

Perceived as a niche, artisan-led business, a personal and passionate project rather than a large company. It appeals to individuals who value unique, handcrafted items with a story and deeper spiritual meaning, operating in the accessible, mid-range market for handmade jewelry.

Ejemplos de Copy

• •Awaken your intuition. Our 'Loelia' necklace, handcrafted with a luminous Labradorite stone, is more than just jewelry—it's a shield of energy. Let its natural shimmer protect your spirit and elevate your inner power. Handmade with intention in our French atelier.
• •The Soul of the Stone, The Hand of the Artisan. Discover jewelry handmade in France, designed to bring a touch of exoticism to your inner power.
• •An Initiatory Journey: Discover Our New Collection of Natural Gems
• •Your energy is your most precious jewel. Adorn it with intention. Atelier Bel'Création offers handmade jewelry from natural stones, crafted to awaken your inner strength. Bring a touch of the exotic to your everyday. Shop our French-made creations.
• •Forge your path with confidence. The 'Courage' bracelet, featuring powerful Tiger's Eye stones, is a symbol of strength and focus. Each bead is hand-selected and strung in our French workshop to create a piece that is both rugged and refined. Wear it as a daily reminder of your inner power.