Brand Tone

Inspirational, Passionate, and Joyful

Brand Values

• •Quality & Craftsmanship
• •Joy & Vibrancy
• •Personal Connection & Storytelling
• •Passion for Travel & Nature
• •Accessibility

Best Practices

• •Lead with Story and Emotion: Always connect the product to an experience, a place, or a feeling. Whether it's the joy of travel or the serenity of nature, frame the art as more than just a decorative object.
• •Use Vibrant, Sensory Language: Employ descriptive words that evoke the colors, energy, and atmosphere of the artwork. Use terms like "sun-drenched," "vibrant," "lush," "serene," and "bold" to mirror the visual style of the prints.
• •Always Reinforce Quality: In product descriptions, FAQs, and even social posts where appropriate, mention "museum-quality," "giclée print," and "archival paper." This continuously builds trust and justifies the premium positioning of the brand.
• •Maintain a Personal and Passionate Voice: Write as Carolina would speak—as the artist and founder. Use "I" and "we" to tell the brand's story, share inspirations, and connect directly with the audience on a personal level.
• •Focus on the "Why," Not Just the "What": Instead of just selling a print, sell the outcome: a joyful home, a beautiful memory, a space that inspires creativity, or a daily dose of happiness. The copy should focus on the benefit and feeling the art brings to the customer's life.

Social Perception

The public and customer perception of Atelier Arantes is overwhelmingly positive. Customers consistently praise the physical quality of the prints, confirming that the brand delivers on its promise of premium materials. The artwork is perceived as beautiful, vibrant, and a stylish addition to home decor. Customers appreciate the unique, modern aesthetic. Positive comments about fast shipping and products arriving as expected indicate that the brand is seen as professional and dependable. For some customers, the art serves as a meaningful reminder of personal travels and experiences, adding an emotional layer to their purchase.

Copy Examples

• •Travel to the sun-drenched coast of Italy without leaving your living room. Our new 'Amalfi Dreams' print captures the vibrant spirit and timeless charm of the Mediterranean. Digitally hand-drawn and printed on museum-quality paper, it’s a daily dose of sunshine for your walls. Where does this piece transport you to? #ArtThatTravels #AtelierArantes #WallArt
• •A celebration of nature's unapologetic color. This piece, inspired by the lush flora of Brazil, is designed to bring energy and joy into your space. Each detail is captured in stunning clarity with our giclée printing process, ensuring the vibrant pinks and deep greens stay brilliant for years to come. The perfect statement piece to liven up a minimalist room or complete a gallery of your favorite things.
• •Hi [Customer Name],We believe your home should be a reflection of what you love. A place filled with color, passion, and personality. That's why we pour our hearts into creating vibrant art prints that do more than just decorate a wall—they tell a story and spark a little joy every time you see them. Explore our new arrivals and find a piece that speaks to you. Your happy place is just a print away.
• •Gallery Wall Inspiration | Mix vibrant botanicals with serene coastal views to create a home that's uniquely you. Our museum-quality art prints are made to bring your walls to life. Shop the look and discover art that inspires you at Atelier Arantes. #GalleryWall #HomeDecor #ArtPrints #InteriorStyling #ColorfulHome
• •Tired of bare walls? Atelier Arantes offers unique, artist-designed prints that bring color and joy into any home. From Sydney's iconic beaches to abstract florals, find the perfect piece to express your style. ✨ FREE worldwide shipping on all orders! Shop now and transform your space.