Brand Tone

Empowering, Elegant, and Socially Conscious

Brand Values

• •Empowerment
• •Heritage
• •Social Responsibility
• •Sustainability & Ethics
• •Uniqueness & Exclusivity

Best Practices

• •Always connect the fashion to the brand's deeper mission, whether it's women's empowerment, celebrating heritage, or promoting sustainability; this purpose should be the golden thread in all communication.
• •Employ strong, positive, and inspiring words like "strength," "resilience," "unbreakable," "courage," and "empower" to reinforce the brand's core message and resonate with its target audience.
• •Use storytelling to engage the audience, whether it's the history behind a design or the journey of the artisans, to add depth and emotional connection to the brand.
• •Be transparent and proud of the brand's commitment to sustainability and cruelty-free fashion; explicitly mention the use of vegan leather, organic cotton, and other ethical materials.
• •Maintain a refined and luxurious delivery that mirrors the high-quality, exotic nature of the garments, appealing to a discerning clientele while delivering a powerful message.

Social Perception

Perceived as a pioneering, purpose-driven, and highly respected brand in Sri Lankan fashion, known for innovative designs blending tradition with modernity, significant social advocacy (especially with UNFPA against gender-based violence), and an 'exotic luxury' aesthetic with high-quality, unique garments. The founder is seen as a visionary, elevating Sri Lankan fashion globally through ethical practices and empowering messages.

Copy Examples

• •Wear a story of strength. Our latest creation, inspired by the courage of Queen Viharamahadevi, is more than a dress —it's a testament to the resilient spirit of women. Each thread is a whisper of history, each detail a symbol of empowerment. Discover the legend. #AmilaniPerera #WearYourStory #SriLankanHeritage #EmpoweringWomen
• •Fashion that feels as good as it looks. At Atelier Amilani Perera, we believe in beauty without compromise. Our latest collection is crafted from 100% cruelty-free, sustainable materials because we're dedicated to a kinder world. Style with a conscience. #EthicalFashion #SustainableLuxury #VeganFashion #AmilaniPerera
• •More than a brand, we are a movement. Our partnership with the United Nations Population Fund (UNFPA) is at the heart of what we do. With every garment, we are working to end gender-based violence, providing skills and a voice to survivors. When you choose Amilani Perera, you join us in creating a world where every woman is unbreakable. #UNFPAsrilanka #FashionForGood #EndViolenceAgainstWomen
• •Introducing 'Heal' - our new collection that celebrates the journey of resilience. Every piece is a symbol of hope and transformation, handcrafted by empowered women. Fashion is our voice for change. #AmilaniPerera #HealCollection #FashionForChange
• •Your forever begins with a one-of-a-kind creation. Our bespoke bridal gowns are designed to be as unique as your love story. Hand-embellished with intricate detail and crafted with ethical materials, this is more than a dress —it's the embodiment of your journey, your strength, and your future. #AmilaniPereraBridal #BespokeBride #EthicalBridal #UniqueAsYou