Tono de Marca

Elegant, personal, and aspirational, with refined and evocative language that speaks of style, quality, and timelessness, projecting an image of European sophistication and accessible luxury.

Valores de Marca

• •Quality and Durability
• •Timeless Style
• •Made in Italy (Craftsmanship and Heritage)
• •Customer-Centricity

Mejores Prácticas

• •Lead with "Timeless," Not "Trendy": Always frame the jewelry as a lasting investment rather than a seasonal trend. Use words like timeless, enduring, classic, forever piece, and heirloom.
• •Emphasize Quality and Material Benefits: Consistently mention "18k gold plated," "hypoallergenic," and "water-resistant" in product descriptions and ads. This addresses primary customer concerns and reinforces brand value.
• •Weave in the "Made in Italy" Story: Subtly remind the audience of the brand's Italian heritage. This can be done by mentioning the "Italian workshop," "European elegance," or "Italian design" to elevate the perception of craftsmanship.
• •Use an Elegant and Evocative Voice: Write copy that is sophisticated but clear. Use descriptive and sensory language (e.g., a whisper of gold, a radiant glow, the perfect finishing touch) to create an aspirational feeling.
• •Showcase Social Proof Authentically: Continue to integrate customer testimonials into marketing materials. Phrases like "See why our customers love..." or quoting reviews directly can build trust more effectively than simply making claims.

Percepción Social

Overwhelmingly positive, characterized by high praise for product quality and appearance, perceived value for money, strong trust and reliability due to durability and hypoallergenic properties, and efficient, responsive customer service.

Ejemplos de Copy

• •Your daily ritual, elevated. The Maia earrings aren't just for special occasions; they are the special occasion. Crafted in 18k gold plate to accompany you from your morning espresso to your evening toast. Discover timeless Italian elegance. #AtelierAgata #TimelessJewelry #EffortlessStyle
• •Meet ‘Serena’—a whisper of gold for your neckline. Designed in our Italian workshop, this piece is meticulously crafted from hypoallergenic, water-resistant 18k gold-plated steel, promising a glow that lasts. Serena isn't just a necklace; it's a future heirloom, a story waiting to be worn. Add this piece of timeless design to your collection.
• •Headline: The Last Piece of Jewelry You'll Ever Need to Buy. Body: Tired of jewelry that tarnishes and irritates your skin? At Atelier Agata, we create timeless, water-resistant, and hypoallergenic pieces from 18k gold plate in Italy. Feel the quality, live the style. Shop the collection now for free shipping on orders over €85.
• •On-screen text: 'The one detail that changes everything.' Caption: 'From day to night with a touch of gold ✨. Our jewelry is made to last through all of your moments. #AtelierAgata #JewelryAddict #ItalianJewelry #GRWM'
• •At Atelier Agata, we believe style should be personal and enduring. That's why we pour our passion for quality and design into every piece we create. Our 18k gold-plated jewelry is more than an accessory; it is a promise of timeless elegance, crafted in Italy just for you. Explore our new arrivals and find the piece that tells your story.