Brand Tone

Luxurious, Artisan, Natural, Caring/Personal

Brand Values

• •Quality Craftsmanship
• •Natural and Sustainable Ingredients
• •Sensory Experience & Well-being
• •Supporting Small Business
• •Family Run, Personal Touch

Best Practices

• •Emphasize Sensory Language: Use vivid descriptions that appeal to the senses (smell, sight, touch – e.g., "mesmerising floral marine scent," "softly glows through the design," "beautifully packaged"). Consistently highlight the "stunning fragrances" and the memories or moods they evoke.
• •Highlight Artisan & Handcrafted Nature: Regularly use terms like "hand-poured," "small batches," "artisan," "handcrafted," and mention the "Surrey Hills Studio" origin to reinforce the quality and personal care invested in each product.
• •Spotlight Natural & Sustainable Qualities: Always mention "all-natural soy wax," "sustainably sourced," and "cotton wicks" to appeal to eco-conscious consumers and underscore the "cleaner burning" aspect.
• •Focus on the "stylish," "beautiful," and "luxury" aspects of the products and their presentation, positioning them as desirable home decor items and thoughtful gifts.
• •Incorporate the "Caring" and "Personal Touch" Element: Whether through storytelling about the family business, focusing on the "perfect gift" aspect, or promoting "self-care," ensure the copy conveys warmth, thoughtfulness, and excellent customer service.

Social Perception

The brand is seen as offering products that enhance home ambiance and make excellent gifts, backed by strong customer service. Customers appreciate the natural ingredients, artisan quality, and the personal touch of a family-run business.

Copy Examples

• •Luxury Scented Soy Wax Candles
• •Natural, Stylish, Hand poured in the Surrey Hills
• •Our Fragrances Will Keep Your Rooms Beautifully Scented
• •scents that evoke memories and feelings.
• •Self Care - Me Time