Brand Tone

sentimental, personal, and uplifting

Brand Values

• •Legacy and Family
• •Friendship and Trust
• •Resilience and Hope
• •Faith
• •Quality and Authenticity

Best Practices

• •Always connect the products back to the brand's personal narrative of family, friendship, and resilience. This is your unique selling proposition.
• •Employ words that evoke feelings of warmth, comfort, joy, and nostalgia. Phrases like "wrap a hug around you" and "share a smile" are effective.
• •Emphasize the traditional, family-recipe nature of your pralines. This builds trust and a perception of quality.
• •When responding to customers online, maintain the warm, personal tone. Address them by name and share in their positive experiences.
• •Regularly create content that subtly reflects your core values—posts about family, friendship, overcoming challenges, and celebrating life's simple pleasures.

Social Perception

The brand is perceived very positively, with customers frequently praising the delicious taste of products (especially pralines and gourmet popcorn), describing it as a "family-run business" with "wonderful people" and "excellent customer service." The brand's origin story resonates deeply with customers, adding a layer of depth and connection.

Copy Examples

• •From our family's legacy to your hands. Each praline is more than just a treat; it's a story of resilience, a taste of hope, and a hug from us to you. #ATasteOfTreats #PralinePerfection #SweeterTogether
• •Sometimes, the sweetest treasures come from the toughest transitions. Discover the story in every bite.
• •A friendship of 20 years, a family recipe, and a whole lot of love. That's the secret to our pralines. Taste the story of A Taste of Treats.
• •Our New Orleans-style pralines are made with the same love and care as our brother Joey first made them. Each one is a creamy, nutty reminder that life is sweet.
• •Founded on friendship and forged in faith, A Taste of Treats is our way of sharing a little piece of our story and a whole lot of sweetness with the world.