Brand Tone

aspirational, confident, and glamorous

Brand Values

• •Accessible Luxury
• •Quality and Performance
• •Customer Experience
• •Bold Self-Expression

Best Practices

• •Use an Aspirational Vocabulary: Consistently integrate words like "luxury," "opulent," "velvet," "radiant," "signature," and "curated" to reinforce the brand's high-end positioning.
• •Focus on the Feeling, Not Just the Feature: Instead of saying "long-lasting lipstick," say "Confidence that lasts all day." Frame product benefits in terms of the emotion and power they give the wearer.
• •Maintain a Confident and Empowering Voice: Write copy that speaks directly to a confident individual. Use active, strong verbs and declarative sentences. The tone should be a statement, not a suggestion.
• •Emphasize the "Experience": Consistently mention the complete luxury experience in your copy Gfrom the product's performance to the elegant packaging. This reinforces the idea that the customer is buying into a lifestyle, not just a product.
• •Create a Narrative for Products: Give collections and products a story. Naming collections "Affluent Booklets" or "Opulent Pochette" is a great start. Build on this by using descriptive copy that paints a picture of the type of person who would wear that shade or use that product.

Social Perception

The perception cultivated on their own social media channels is positive, with followers and customers expressing excitement about products. The brand appears to be building a community around a shared love for bold and luxurious beauty products. The lack of negative press is a positive indicator, but the overall online presence in terms of third-party validation is still developing.

Copy Examples

• •Define your power. Introducing 'Regal,' our new velvet matte lipstick. A swipe of this richly pigmented, long-lasting formula is all it takes to command the room. This isn't just lipstick, it's your new armor. Tap to experience true luxury. #AtarahsLuxury #RegalLips #LuxuryCosmetics #PowerPout
• •The Ultimate Luxury Experience Awaits. Tired of the ordinary? Atarah's Luxury delivers more than just makeup. We deliver an experience. From our velvety matte lipsticks to our handcrafted mink lashes, every detail is designed for the woman who knows her worth. Beautifully packaged and flawlessly formulated. Discover your new favorite obsession. Shop Now
• •An Opulent Offer, Just For You Unlock 20% off the collection that's defining modern glamour.
• •BEYOND BEAUTY. Experience the Art of Luxury Cosmetics. Crafted for the bold, the confident, and the unapologetically glamorous.
• •Your lash game is about to change forever. Our handcrafted luxury mink lashes are designed for ultimate comfort and head-turning drama. Ready for your close-up? #AtarahsLuxury #MinkLashes #LashGoals