Brand Tone

Empathetic, Inclusive, Positive & Confident

Brand Values

• •Sustainability
• •Fairness
• •Inclusivity (for Tall Individuals)
• •Empowerment
• •Confidence

Best Practices

• •Use Inclusive and Empowering Language: Speak directly to the target audience (tall individuals), acknowledging their specific needs and aiming to inspire confidence.
• •Be Authentic and Relatable: Share the founder's story and the passion behind the brand.
• •Highlight the unique value proposition: Clearly communicate the benefits of clothing designed specifically for tall individuals.
• •Emphasize Sustainability and Ethical Production: Reinforce the brand's commitment to eco-friendly materials and fair working conditions.
• •Address accessibility and value: Educate consumers about the investment in sustainable fashion and justify the cost.

Social Perception

A sustainable and fair fashion brand that empowers tall individuals by providing well-fitting, ethically made clothing, promoting confidence and inclusivity.

Copy Examples

• •Elevate your wardrobe with our fashion brand atallable made for the tall and confident.
• •Finally, fashion designed for TALL Beautys.
• •Addressing the struggle of finding clothes for tall individuals.
• •Discover durable and sustainable fashion made with organic cotton, linen, and recycled materials.
• •Ethically produced in Europe under fair working conditions.