Brand Tone

Sophisticated & Chic, Feminine & Empowered, Friendly & Approachable, Passionate & Curated

Brand Values

• •Originality & Quality
• •Femininity & Modernity
• •Independence & Audacity
• •Customer Connection & Sharing
• •Heritage & Avant-Garde

Best Practices

• •Embrace the 'Atalanta' Spirit: Consistently weave in the brand's core inspiration – the independent, audacious, and feminine spirit of the mythological heroine. Use empowering language.
• •Speak the Riviera Language (Figuratively): Infuse copy with the chic, sun-kissed, and sophisticated essence of the French Riviera. Evoke a sense of aspirational yet accessible luxury.
• •Maintain a Curated Voice: Emphasize the careful selection and quality of products. Use descriptive language that highlights what makes each piece special or unique.
• •Be Approachable and Passionate: While sophisticated, ensure the tone remains friendly, welcoming, and conveys the genuine passion for fashion that the founders have. Engage with the audience.
• •Visual Storytelling Alignment: Ensure that the copy perfectly complements the brand's visual aesthetic (chic, modern, feminine). The words should enhance the story told by the images.

Social Perception

Atalante is perceived as a high-quality, trendy concept store with a unique and well-curated selection of clothing, shoes, and accessories. Customers value the friendly and helpful staff, contributing to a positive shopping experience. It's seen as a go-to boutique in Antibes for stylish and original fashion items. The connection to the local area (Antibes) is a positive attribute, appealing to both locals and tourists.

Copy Examples

• •Atalante Antibes: Where Audacity Meets Chic. Discover Your Signature Style.
• •Unleash your inner Atalanta. ✨ This new arrival embodies strength, style, and the free spirit of the Riviera. Shop the look in-store & online. #AtalanteAntibes #NewCollection #FrenchRivieraStyle #IndependentWoman
• •Elegance redefined. This beautifully crafted dress, selected with passion by our mother-daughter duo, flows with a modern femininity. Perfect for sun-drenched days and starlit Riviera nights. Experience the Atalante difference.
• •Visiting Antibes? Don't miss Atalante, your destination for curated fashion and unique designer pieces. Step into a world of style and discover treasures that tell a story. Find us in the heart of Old Town! #ShopLocalAntibes #ConceptStore #AtalanteFashion
• •Be Bold, Be You: Fresh Styles Arrive at Atalante 💌