Brand Tone

Creative & Playful, Passionate & Enthusiastic, Approachable & Community-Oriented, Authentic & Personal, Slightly Edgy/Quirky

Brand Values

• •Creativity & Self-Expression
• •Joy & Passion
• •Quality
• •Individuality & Uniqueness
• •Community
• •Authenticity

Best Practices

• •Embrace "Playful with Passion": Always inject enthusiasm and a love for color and craft. Don't be afraid to use words that evoke fun, creativity, and a touch of whimsy (e.g., "conjure," "delirium," "shenanigans," "wonderfully weird") while still showcasing the quality and artistry.
• •Keep Stephanie's Voice Present: Since it's a one-woman business, using "I" (from Stephanie's perspective) or referencing her directly in third-person ("Stephanie pours her passion into every skein") reinforces authenticity and the personal touch. Share her inspirations and personality.
• •Highlight the "Joy of Color" and "Beautiful Imperfection": These are core tenets. Copy should celebrate vibrant hues and the uniqueness of hand-dyed yarn, including the occasional "happy accident" that leads to a Chaos colorway.
• •Foster Community and Inclusivity: Use welcoming language. Encourage sharing, interaction, and celebrate customer makes. Make customers feel like they're part of a fun, creative "asylum" or family.
• •Balance Quirkiness with Quality: While the "Asylum" theme allows for edginess, ensure copy also clearly communicates the high quality of the fibers (mulesing-free, soft Merino, etc.) and the care taken in the dyeing process. The quirkiness should enhance, not detract from, the product's value.

Social Perception

Highly Regarded for Color & Quality, Inspiring & Creative, Run by a Passionate & Approachable Individual, Fun & Unique, Community-Focused

Copy Examples

• •Instagram Post (New "Chaos" Colorway): "Unleash your inner creative madness! 🤪 Our latest batch of 'Chaos Coordinator' is here – a gloriously unpredictable splash of [dominant color 1], [dominant color 2], and a hint of rebellious [accent color]. No two skeins are alike, because where's the fun in beingboring? Grab these limited editions before they vanish into the wonderfully weird yonder! #AsylumFibers #ChaosColorways #HandDyedYarn #EmbraceTheChaos #KnitHappens #ColorFuelsJoy"
• •Website Product Description (Vibrant Semi-Solid): "Dive headfirst into 'Electric Dreams,' a shockingly saturated [color name] that practically glows with creative energy. Perfect for projects that demand to be noticed, this shade is pure, unadulterated joy in a skein. Hand-dyed with love and a touch of delightful delirium by Stephanie. Go on, make something ridiculously beautiful. ✨ #AsylumFibers #HandDyedPerfection #VibrantYarn #MakersGonnaMake"
• •Email Newsletter Subject Line: "🚨 Color Alert! Freshly Dyed Insanity (the good kind!) Has Arrived at Asylum Fibers!" * Email Snippet: "Hey Fiber Friends! Stephanie here, fresh from the dye pots with a new collection that’s guaranteed to spark some serious joy (and maybe a little delightful mischief). We’re talking colors so vivid, they might just inspire your most wonderfully 'off-the-rocker' project yet! Come explore the vibrant side of the Asylum. 😉"
• •Facebook Ad (Promoting a Kit): "Ready to commit to your next masterpiece? Our '[Kit Name]' kit, featuring the exquisitely soft [Yarn Base Name] in hand-dyed Asylum Fibers colors, is your first step into a world of colorful sanity. We've curated the perfect palette so you can focus on the pure joy of creating. Warning: may lead to extreme happiness and yarn hoarding. #AsylumFibers #KnittingKit #CrochetKit #ColorfulSanity #YarnLove"
• •"About Us" Snippet (Playful version): "Welcome to Asylum Fibers, where the yarn is vibrant, the creativity is a little bit 'mad' (in the best way possible!), and imperfection is celebrated. Stephanie, our resident color conjurer and joy-spreader, believes that life’s too short for boring yarn. Join our wonderfully quirky fiber family! #AsylumFibers #MadForYarn #CreativeAsylum #HandmadeWithJoy"