Brand Tone

Authentic & Passionate, Edgy & Urban, Community-Focused & Knowledgeable, Informal & Engaging

Brand Values

• •Authenticity & Subculture Respect
• •Quality & Specialization
• •Community & Support
• •Expression & Creativity
• •Customer-Centricity

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use terminology and references that resonate with the graffiti and streetwear community. Avoid overly corporate or generic language.
• •Embrace Authenticity: Let the genuine passion for the culture shine through. Share real stories, artist features, and content that reflects the true spirit of street art.
• •Maintain an Urban Edge: Incorporate a slightly rebellious, confident, and contemporary tone where appropriate, especially in social media and product descriptions that appeal to the core demographic.
• •Highlight Community and Expertise: Position Astrofat not just as a shop, but as a hub and a knowledgeable resource for artists. Encourage interaction and sharing.
• •Be Visually Consistent: Ensure that the visual elements (photography, videography, graphic design) accompanying the copy align with the edgy, urban, and authentic brand identity. The words and visuals should tell the same story.

Social Perception

Go-To Resource, Credible & Connected, Supportive of the Scene, Reliable Retailer

Copy Examples

• •Instagram Post (New Product): Fresh drop just hit the shelves. 🔥 The [Product Name] – engineered for clean lines and max coverage. Tag a writer who needs this. #AstrofatMilano #GraffitiGear #UrbanArtSupplies #StreetEssentials
• •Website Banner (Streetwear Collection): Beyond the Walls. Astrofat Streetwear: Gear that speaks your language. Shop the latest drops from [Brand X], [Brand Y], & more. Own your style.
• •TikTok Video Caption (Art Showcase): This piece by @[ArtistTag] is straight fire! 🤯 Fueling Milan's creativity, one can at a time. What are you working on? Show us your art! #Astrofat #GraffitiLife #StreetArtMilan #SprayDaily #CreativeFlow
• •Email Newsletter Subject: Your Next Masterpiece Starts Here | Astrofat New Arrivals & Artist Spotlights
• •Facebook Ad (Targeting Graffiti Enthusiasts): Milan's heart of graffiti beats at Astrofat. From the widest color selection to the caps that define your style. Get equipped. Get creative. Visit us in-store or online. Link in bio. #AstrofatShop #GraffitiMilano #StreetCulture