Brand Tone

friendly, approachable, and customer-centric. Also exciting and trendy

Brand Values

• •Empowerment: Empowering women from head to toe.
• •Customer Focus: Prioritizing customer satisfaction, highlighting fast delivery, secure packaging, and product quality.
• •Trendiness & Accessibility: Providing the latest Filipino and Asian brand trends, making them accessible, particularly to Filipinas abroad.
• •Quality: High-quality products.
• •Community/Connection: Connection and understanding the needs of their community.

Best Practices

• •Always Be Friendly and Approachable: Use warm and welcoming language in all communications, from product descriptions to customer service interactions.
• •Emphasize Customer Benefits: Focus on how products and services empower and benefit the customer (e.g., "feel confident," "latest trends at your fingertips").
• •Keep it Exciting and Current: Reflect the "latest trends" aspect by using vibrant language and highlighting new arrivals or popular items.
• •Show Gratitude and Build Community: Regularly thank customers and foster a sense of belonging, perhaps by sharing user-generated content (with permission) or highlighting customer stories.
• •Maintain Transparency and Trustworthiness: Be clear about product origins (Filipino/Asian brands), shipping times, and maintain the "legit seller" perception through honest communication.

Social Perception

Customers perceive Astrid & Rose positively, highlighting fast and reliable delivery, excellent customer service, high-quality products, one-stop shop convenience, authenticity, and a positive shopping experience.

Copy Examples

• •Unlock your inner glow! ✨ Explore the latest trends from your favorite Filipino and Asian brands, delivered right to your doorstep. #AstridAndRose #EmpoweredWomen
• •From work essentials to weekend glam, find everything you need to feel confident and beautiful. Astrid & Rose: Your one-stop shop for all things fabulous! #BeautyTrends #SkincarePH #FashionUAE
• •Treat yourself! 💖 Experience the joy of fast shipping, amazing quality, and the latest must-haves. Join the Astrid & Rose family today! #CustomerLove #TrendyFinds
• •Sisters-founded, customer-approved. We're passionate about bringing you the best in beauty and style. What are you coveting today? #AstridAndRoseStory #ShopNow
• •Feel empowered, from head to toe! Discover curated collections that celebrate you. Fast, friendly, and always on-trend. That's the Astrid & Rose promise. #FilipinoBrands #AsianBeauty #UAEStyle