Brand Tone

Artistic, Evocative, Personal, Passionate, Niche, Exclusive, Mystical, Slightly Dark, Approachable, and Inclusive

Brand Values

• •Artisanship & Quality
• •Creativity & Uniqueness
• •Customer Connection & Accessibility
• •Cruelty-Free
• •Resilience & Joy
• •Inclusivity
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Astrid Perfume's tone (e.g., mystical, artistic, personal, slightly dark, evocative) and share it with anyone creating content. Include preferred vocabulary and phrases to avoid.
• •Storytelling is Key: Instead of just listing notes, weave narratives around the scents. Describe the inspiration, the feeling it evokes, or the character it embodies, aligning with the brand's evocative nature.
• •Use Sensory and Descriptive Language: Employ rich adjectives and vivid imagery that appeal to the senses, particularly smell, but also touch and sight, to enhance the mystical and artistic feel. For example, "velvet," "shimmering," "shadowy," "crisp."
• •Maintain Astrid's Personal Touch (where appropriate): Continue to share insights from Astrid herself about her creative process or the inspiration behind collections, reinforcing the handcrafted and personal nature of the brand. This can be done through blog posts, social media captions, or email newsletters.
• •Visual Consistency Reinforces Tone: Ensure that the visual elements (photography, graphics) used alongside the copy consistently reflect the brand's dark, vintage, and mystical aesthetic. The words and images should work together to tell the same story.

Social Perception

Highly Regarded in the Indie Community, Creative Genius, Unique Aesthetic, Hit or Miss (but still interesting), Good Customer Service/Owner Interaction, Valued for Limited Editions & "Merci" Gifts

Copy Examples

• •Unfurl the velvet petals of midnight. 'Shadow Bloom' whispers secrets of moonlit gardens and forgotten enchantments. Dare to wear the darkness.
• •Bottled reverie. 'Hearth & Hallow' wraps you in the warmth of aged wood, sweet spice, and the echo of a cherished memory. Find your solace here.
• •Dance with the forest sprites. 'Feywild Nectar' captures the scent of dew-kissed moss, wild berries, and the faintest hint of otherworldly magic. Pure, untamed joy.
• •Each vial, a labor of love. Astrid personally blends every precious drop, infusing unique botanicals and rare essences into olfactory art. Experience the artisan's touch.
• •Ephemeral beauty, captured for a fleeting moment. Our latest 'Ephemeral Echoes' collection is a whisper of rare blooms and twilight air. Once gone, it becomes legend. Secure your story.