Brand Tone

Friendly and Welcoming, Supportive and Helpful, Creative and Inspiring, Enthusiastic and Passionate, Playful and Whimsical

Brand Values

• •Creativity
• •Quality
• •Community
• •Joy of Crafting
• •Empowerment & Education
• •Customer Focus

Best Practices

• •Develop a "Voice Chart": Create a simple internal guide that lists "We Are..." (e.g., Friendly, Supportive, Playful) and "We Are Not..." (e.g., Overly formal, Technical, Exclusive). Include preferred words/phrases (e.g., "happy stitching," "lovely," "creative magic") and ones to avoid.
• •Know Your Audience Intimately: Understand their skill level, their motivations for embroidering (hobby, gifts, small business), and the language they use. Mirror their enthusiasm and address their potential pain points with empathy.
• •Prioritize "You" over "We": Frame benefits and features around the customer. Instead of "We designed this to be easy," try "You'll find this design so easy to stitch out beautifully."
• •Inject Personality & Passion: Don't be afraid to let the genuine love for embroidery and the brand's specific style (e.g., the fondness for gnomes) come through. Use emojis appropriately to convey warmth and playfulness, especially on social media.
• •Be an Active Community Member: Engage directly with customers in comments and messages using the established brand voice. This reinforces the tone consistently and builds stronger relationships. Listen to their feedback and let it inform your communication.

Social Perception

High-Quality Designs, Unique and Adorable Styles, Strong Community, Excellent Customer Support, Value for Money, Trustworthy Resource

Copy Examples

• •Get ready to stitch up some serious cuteness! ✨ Our brand NEW [Gnome with Flower] ITH Mug Rug is here to brighten your day and your coffee break! 🌸 Perfect for gifting or keeping all to yourself (we won't tell!). Grab the design and let your creativity bloom! Link in bio. #aStitchaHalf #MachineEmbroidery #ITHproject #NewDesign #GnomeLove #CraftyFun
• •Happy Stitching Sunday, everyone! 🥰 What amazing aStitchaHalf projects are coming off your machines this weekend? We'd absolutely LOVE to see your creations! Share a photo below and inspire us all! 👇 #aStitchaHalfCommunity #EmbroideryLove #WeekendCrafting #ShowUsYourMakes
• •Ready to tackle your first In-The-Hoop project? Don't you worry, it's easier than you think, and we're here to guide you every step of the way! Our latest tutorial breaks down the [Specific ITH Project Name] into simple, fun steps. Let's turn that beautiful fabric into something magical together! Happy stitching!
• •Hello, lovely stitchers! 👋 Fancy adding some fresh inspiration to your design library? This week only, treat yourself to 20% off all our Spring Collection embroidery designs! Let your creativity blossom with charming florals, adorable critters, and more. Shop the sale now and get ready for some happy stitching! 🌷
• •Learn how to make our super cute [ITH Zipper Pouch] with this easy-to-follow video tutorial! We'll walk you through each step, from hooping your fabric to that satisfying final stitch. Perfect for beginners and seasoned embroiderers alike! ✨ Grab the design here: [Link] Got questions? Pop them in the comments below – we're always happy to help! #ITHtutorial #MachineEmbroideryTips #aStitchaHalfTutorials #DIYcrafts