Brand Tone

Friendly and Approachable, Caring and Empathetic, Professional and Knowledgeable, Community-Oriented, Trustworthy and Reliable

Brand Values

• •Patient-Centered Care: Prioritizing individual patient needs and well-being.
• •Community Focus: Being an active and supportive member of the South Hills community.
• •Personalized Service: Offering tailored advice and attention that larger chain pharmacies might not.
• •Trust and Integrity: Building long-term relationships based on reliability and ethical practice.
• •Health and Wellness Promotion: Educating and empowering patients to manage their health effectively.
• •Accessibility: Providing services like free delivery to ensure patients can access their medications.

Best Practices

• •Prioritize "You" and "Your": Focus the language on the customer and their needs, benefits, and concerns. This reinforces the patient-centered value.
• •Use Warm and Empathetic Language: Incorporate words that convey care, understanding, and support. Avoid overly clinical or impersonal jargon where possible, or explain it clearly.
• •Highlight Community Connection: Regularly mention the local area, community events, or address a shared community identity. This reinforces the "local" and "community-oriented" aspect.
• •Maintain Professionalism with Approachability: While being friendly, ensure that information regarding health and medication is always accurate, clear, and conveys expertise. The tone can be conversational but must remain trustworthy.
• •Be Consistent Across All Channels: Ensure the same friendly, caring, professional, and community-focused tone is used on the website, social media, in-store signage, and any advertisements. Develop a simple style guide if multiple people are creating content.

Social Perception

A trusted, traditional local pharmacy that offers a personal touch often missing from larger chain drugstores. A valuable community asset, providing essential health services and support. A place where staff know their customers and genuinely care about their health. Reliable, efficient, and professional in its operations.

Copy Examples

• •Don't let the flu slow you down this season! 🍂 Our caring pharmacists at Asti's South Hills Pharmacy are here to help protect you and your loved ones. Walk-ins welcome for flu shots, or call us to schedule! We're your neighbors, dedicated to keeping our community healthy. #SouthHillsHealth #FluShot #CommunityCare #AstisPharmacy
• •At Asti's South Hills Pharmacy, you're more than just a prescription number. For over [Number] years, we've been proudly serving the South Hills community with personalized care, expert advice, and a commitment to your family's well-being. Experience the difference a local, caring pharmacy makes. [Learn More About Us]
• •Your Health. Our Community. Your Asti's. Asti's South Hills Pharmacy – providing reliable, friendly pharmacy services right here in your neighborhood. From easy prescription refills and free local delivery to expert medication advice, we're here for you. Visit us today and feel like part of the family! [Your Address/Phone Number]
• •Have questions about your medication? Our knowledgeable and friendly pharmacists are always happy to help! Just ask us – we care about your understanding and peace of mind. Your health journey is important to us. #AskYourPharmacist #AstisCares
• •Meet Sarah, one of our dedicated pharmacy technicians! 👋 Sarah loves helping our South Hills neighbors and always has a smile ready. It's a team effort here at Asti's to provide you with the best possible care. Swing by and say hello! #TeamAstis #CommunityPharmacy #SouthHillsProud