Brand Tone

Friendly, Community-Oriented, and Value-Driven

Brand Values

• •Community Support
• •Affordability
• •Quality
• •Customer Service
• •Family-Run
• •Sustainability

Best Practices

• •Prioritize "Community" and "Affordability": Ensure these core values are woven into most communications. Use phrases like "support local," "give back," "affordable," "great value," and "budget-friendly."
• •Maintain a Friendly, Approachable Voice: Use warm, welcoming language. Address customers directly (e.g., "you," "your family"). Keep the tone conversational and avoid overly formal or corporate jargon. Think "helpful neighbor."
• •Highlight Quality Alongside Price: While emphasizing affordability, also mention the quality and care taken in selecting items (e.g., "gently-used," "high-quality brands," "carefully chosen"). This builds trust and reinforces value.
• •Show, Don't Just Tell, Community Involvement: Share stories or images (with permission) of community partnerships, donations, or local events the store participates in. This makes the "giving back" message more tangible.
• •Empower Your Staff: Ensure all staff members understand and can articulate the brand's values and tone. Friendly, helpful in-store interactions are crucial for a local, community-focused business. Their direct service is a key touchpoint for the brand's voice.

Social Perception

Customers perceive As They Grow DBQ as a "great consignment store" that offers a good balance of "high quality & low prices." The store is seen as selective in the items it accepts, ensuring the products on the floor are of good quality. It's considered a "hidden gem" by some, offering affordable clothes and toys for various ages. The environment is described as "clean, organized." The dual offering of children's and women's clothing is noted positively. The commitment to community support is a stated part of their identity, which likely resonates positively with local customers.

Copy Examples

• •Facebook Post (New Arrivals): "Fresh finds for your growing family! 🌱 Come discover adorable outfits and quality gear at prices that make you smile. Shopping with us means supporting your Dubuque neighbors! #AsTheyGrowDBQ #ShopLocalDBQ #KidsConsignment #AffordableFashion"
• •Website Banner: "Quality Consignment for Kids & Families. Great Style, Great Prices, Great Community. Shop As They Grow DBQ!"
• •Instagram Caption (Community Event): "We loved seeing so many smiling faces at our [Event Name]! Thank you, Dubuque, for being such an amazing community to be a part of. Every purchase here helps us give back. ❤️ #ATGDBQCares #DubuqueFamily #CommunityLove"
• •Email Newsletter Snippet (Sale Promotion): "Hey, savvy shopper! 👋 Get ready to save BIG! Our [Sale Name] is on now, offering even more incredible deals on gently-loved treasures for your little ones. Stretch your budget further and feel good knowing you're supporting a local, family-run store that gives back. [Link to Sale]"
• •In-Store Signage (Near Checkout): "Thank You for Shopping Small & Supporting Our Dubuque Community! Your purchase helps us grow together. - The As They Grow DBQ Family"