Brand Tone

Youthful & Trendy, Direct & Informative (on website), Aspirational & Fun (on social media), Approachable & Casual

Brand Values

• •Fashion-Forwardness
• •Accessibility
• •Self-Expression & Confidence
• •Online Community/Engagement

Best Practices

• •Know Your Audience Deeply: Understand their slang, their aspirations, what excites them, and the platforms they use most. This will ensure the tone resonates authentically.
• •Develop a "Voice Guide": Create a simple document outlining keywords, common phrases, emoji usage (if any), and a "do's and don'ts" list for writing copy. This helps ensure consistency across different writers or platforms. For Asteri Boutique, this would include words like "babe," "vibe," "obsessed," "lit," "slay" (used appropriately and not excessively).
• •Stay Current with Trends (Authentically): While reflecting current language trends is good, avoid forcing slang or memes that don't fit naturally with the brand or product. Authenticity is key for a youthful audience.
• •Prioritize Visual-Linguistic Harmony: Ensure the tone of the copy matches the style of the visuals. If the imagery is fun and vibrant, the copy should be too. If it's more chic and understated, the language should reflect that.
• •Engage and Listen: Pay attention to how your audience talks in comments and DMs. Mirroring their language (where appropriate) can make the brand feel more relatable and part of their community. Use questions and calls to engagement in your copy.

Social Perception

The brand is likely perceived as a go-to source for current, stylish, and affordable women's clothing, particularly for a younger demographic active on Instagram and TikTok. The perception will heavily lean on the visual appeal of the clothes and how they are styled.

Copy Examples

• •Instagram Post for a new dress: "Stop scrolling babe 🔥 Your weekend look just dropped. The 'Midnight Muse' dress is here to turn heads. Tap to make it yours! ✨ #AsteriBoutique #NewCollection #OOTN #DressObsessed #GoingOutOut"
• •TikTok Video Caption - Outfit Transition: "From ☀️ day vibes to 🌙 night glam with our new arrivals! Which look is your fave? 👇 #AsteriStyle #GRWM #FashionTikTok #OutfitInspo #TransitionQueen"
• •Website Banner for a Sale: "MAJOR VIBES, MINI PRICES 💸 Up to 50% OFF selected styles! Don't walk, run to asteriboutique.com. Your wardrobe will thank you. 😉 #Sale #FashionDeals #LimitedTime"
• •Email Subject Line for New Arrivals: "🚨 Fresh Drops Alert! Your Next Fave Outfit is Here..."
• •Instagram Story Poll: "Help us choose! Which color of our 'City Girl' top should we restock? [Option A] or [Option B] 🤔 Vote now! #AsteriBoutique #FashionPoll #YourStyle"