Brand Tone

Passionate & Enthusiastic, Accessible & Inclusive, Artistic & Soulful, Informative & Supportive, Quality-Conscious (aspirational)

Brand Values

• •Accessibility/Affordability
• •Passion for Music/Handpans
• •Craftsmanship & Quality
• •Innovation
• •Customer Connection/Joy
• •Harmony & Well-being

Best Practices

• •Emphasize the Experiential: Focus on the feeling and transformative power of playing the handpan – tranquility, joy, connection, meditation – rather than just the technical specifications. Use evocative language.
• •Maintain a Passionate and Inclusive Voice: Write as a fellow enthusiast who wants to share the beauty of these instruments with everyone, regardless of their musical background. Avoid overly technical jargon where possible, or explain it clearly.
• •Highlight Craftsmanship and Soul, But Be Realistic: While showcasing the artistry and effort put into each instrument, avoid overstating claims that might not consistently align with all customer experiences (e.g., "flawless perfection" if quality control is a known variable). Honesty about being an accessible entry point can be a strength.
• •Incorporate Visual and Sensory Language: Handpans are as much about their look and tactile feel as their sound. Use words that appeal to these senses to create a richer, more immersive picture for the reader (e.g., "mesmerizing patterns," "velvety tones," "soulful resonance").
• •Foster Community and Learning: Encourage interaction, share user stories (with permission), and provide educational content. Position the brand as a helpful guide on the customer's handpan journey, reinforcing the supportive and informative aspects of the tone.

Social Perception

Positive for Beginners/Budget-Conscious Buyers, Mixed on Consistent Quality, Associated with "Made in China", Visually Appealing, Instruments for Relaxation and Meditation

Copy Examples

• •Headline: Find Your Soul's Echo. Discover Asteman Handpans. Body: More than just an instrument, it's a journey into sound. Asteman crafts beautiful, accessible handpans designed to bring tranquility and joy to your life. Explore our unique scales and find the melody that resonates with you.
• •Headline: Artistry You Can Hear. Quality You Can Feel. Body: Each Asteman handpan is born from a passion for music and a dedication to craftsmanship. From our innovative designs to the soulful tones we meticulously tune, experience an instrument made to inspire. Start your handpan adventure today.
• •Headline: Unlock a World of Harmony. Affordable Handpans for Everyone. Body: We believe the enchanting sound of the handpan should be within reach. Asteman offers a diverse range of handcrafted tongue drums and handpans, blending quality with value. Perfect for beginners and seasoned players alike. Your musical awakening awaits.
• •Headline: More Than Music. It's Meditation. It's Connection. Body: Let the ethereal sounds of an Asteman handpan transport you. Ideal for meditation, sound healing, or simply finding a moment of peace in your day. Join our community and share the serene power of handpan music.
• •Headline: Your Unique Sound, Your Unique Style. Customizable Handpans by Asteman. Body: Don't just play music, express yourself. With Asteman, choose your preferred scale, color, and even intricate patterns to create a handpan that's truly yours. Quality sound meets personal artistry. Design your dream instrument now.