Brand Tone

Professional, Reliable, Supportive, Direct & Informative, Community-Oriented (subtle)

Brand Values

• •Quality
• •Fair Pricing
• •Customer Satisfaction
• •Innovation
• •Expertise
• •Reliability
• •Support for the Tattoo Community

Best Practices

• •Prioritize Professional Language: Avoid overly casual slang or jargon that might not resonate with all professional artists. Maintain a respectful and expert tone.
• •Emphasize Quality and Reliability: Consistently weave in keywords and phrases that reinforce the high standards of the products and the dependability of the service (e.g., "premium," "precision-engineered," "trusted by professionals," "fast and reliable shipping").
• •Be Informative and Direct: Ensure product descriptions, blog posts, and social media captions are clear, concise, and provide valuable information. Focus on facts and benefits relevant to a professional artist.
• •Show, Don't Just Tell, Expertise: Instead of merely stating expertise, demonstrate it through detailed product knowledge, helpful guides (like their existing blog posts), and by showcasing an understanding of artist needs.
• •Maintain a Supportive Stance: Frame communication in a way that shows AS Tattoo Supply understands the challenges and needs of tattoo artists. Offer solutions and position the brand as a helpful resource and partner in their craft.

Social Perception

Positive among direct customers, German-centric, Seen as a professional supplier, Limited broader public awareness

Copy Examples

• •Headline: Precision. Performance. Professionalism. Body: Elevate your artistry with AS Tattoo Supply. We provide Europe's leading tattoo professionals with rigorously tested, high-quality equipment and inks. Experience the difference that dedication to quality makes. Fast shipping, expert support. Call to Action: Shop the Collection.
• •Headline: Your Craft Deserves the Best. We Deliver It. Body: At AS Tattoo Supply, we understand the passion and precision that goes into every piece of art. That’s why we offer only premium tattoo and piercing supplies, backed by expert knowledge and a commitment to your satisfaction. Get reliable tools, achieve incredible results. Call to Action: Explore Our Range.
• •Headline: From Vision to Reality: Supplies You Can Trust. Body: Don't let subpar equipment hold back your talent. AS Tattoo Supply offers a curated selection of the finest tattoo machines, vibrant inks, and sterile consumables, all at fair prices. We're here to support your art with fast, dependable service. Call to Action: Stock Your Studio.
• •Headline: More Than a Supplier: Your Partner in Art. Body: With a team of experienced tattoo artists and industry experts, AS Tattoo Supply is dedicated to empowering your creativity. Find everything you need, from innovative new tools to everyday essentials, plus advice and support to help you thrive. Call to Action: Discover What's New.
• •Headline: Quality Ink. Flawless Lines. Uncompromising Hygiene. Body: AS Tattoo Supply: The professional's choice for tattoo equipment that meets the highest standards of performance and safety. We ensure every product helps you achieve clean, lasting results for your clients. Call to Action: Upgrade Your Kit Today.