Brand Tone

Elegant & Sophisticated, Artistic & Passionate, Heritage-Focused & Respectful, Empowering & Ethical, Confident & Quality-Driven

Brand Values

• •Craftsmanship & Artistry
• •Heritage & Tradition
• •Quality &Excellence
• •Elegance & Style
• •Sustainability & Ethical Practices
• •Women's Empowerment

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (Elegant, Artistic, Heritage-Focused, Empowering, Confident) and values. Include approved vocabulary, phrases to use/avoid, and examples of on-brand and off-brand copy. This guide should be the cornerstone for all content creation.
• •Emphasize Storytelling: Consistently weave the narrative of craftsmanship, heritage, and women's empowerment into product descriptions, social media posts, and marketing materials. Let the story behind the bags shine through.
• •Use Rich, Evocative Language: Employ descriptive and sensory language that reflects the elegance, artistry, and quality of the jacquard bags. Words like "exquisite," "meticulous," "timeless," "radiant," and "masterpiece" align with the brand's sophisticated and artistic tone.
• •Maintain Visual and Textual Harmony: Ensure that the visual elements (photography, design) on the website and social media align with the elegant and artistic tone of the copy. The overall presentation should be cohesive.
• •Train and Align All Communicators: Whether it's marketing staff, social media managers, or customer service representatives, ensure everyone understands and can consistently apply the brand's tone and values in all communications. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

High-Quality, Beautiful Products, Unique and Statement Pieces, A Brand with a Story, Ethical and Trustworthy, Customers feel they are purchasing not just a bag, but a piece of art that embodies elegance and cultural heritage.

Copy Examples

• •ASSK: Weaving Heritage into Modern Elegance. Discover the story in every thread. Our exquisite jacquard bags are more than an accessory; they are a testament to timeless artistry and the skilled hands that craft them. Carry a legacy of beauty.
• •The Art of Jacquard. The Soul of India. The Heart of Your Style. Each ASSK bag is a masterpiece, meticulously handcrafted to blend traditional Indian weaving with contemporary design. Elevate your style with a piece that speaks of passion, precision, and purpose.
• •Elegance Empowered. With every ASSK jacquard bag, you embrace sustainable luxury and support the empowerment of women artisans in rural India. Wear your values, beautifully.
• •Beyond Fashion. Beyond Fleeting Trends. This is ASSK. We believe in creating pieces that endure – in quality, in style, and in spirit. Our jacquard bags are designed for the discerning woman who seeks more than just a handbag, but a cherished work of art.
• •Unveiling the Radiance of Handcrafted Jacquard. Experience the unparalleled quality and intricate beauty of an ASSK bag. From the selection of the finest threads to the final, perfect stitch, our commitment is to bring you a statement of pure sophistication.