Brand Tone

Passionate, Welcoming & Friendly, Inspiring, Approachable & Simple, Authentic, Helpful

Brand Values

• •Joy of Cooking
• •Freshness & Seasonality
• •Simplicity & Accessibility
• •Sharing & Community
• •Exploration & Discovery
• •Home Cooking

Best Practices

• •Always Write from Mélanie's Voice: Maintain the first-person, personal narrative established in the "About Me" section. Use "I," "my," and share personal anecdotes or inspirations briefly where appropriate. This reinforces authenticity.
• •Emphasize Simplicity and Joy: Consistently highlight how recipes are easy to follow and the pleasure derived from cooking and enjoying the food. Avoid overly technical jargon unless clearly explained.
• •Be Encouraging and Inclusive: Use language that makes readers feel capable and welcome, regardless of their cooking skill level. Phrases like "You’ve got this!" or "Perfect for beginners" can be effective.
• •Focus on Freshness and Sensory Details: Continue to highlight the use of fresh, seasonal ingredients and use descriptive language that appeals to the senses (e.g., "crispy golden crust," "aromatic herbs," "vibrant colors").
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy matches the high-quality, inviting, and often rustic/natural style of the food photography. The images and text should tell the same story of passion, simplicity, and deliciousness.

Social Perception

Generally positive. Readers seem to appreciate the quality of the recipes, the clarity of instructions, and the appealing food photography. The personal touch from Mélanie likely resonates with her audience, making the brand feel relatable. The focus on simple, tasty, and diverse recipes is likely seen as a key strength.

Copy Examples

• •Blog Post Title/Social Media Post: "Whip Up Joy: My Grandma’s Secret (and Super Easy!) Tomato Sauce Recipe That Will Transport You to Italy! 🍅✨ #HomeCooking #SimpleRecipes #MelCooking"
• •Newsletter Snippet: "Hello Food Lovers! This week, let's explore the vibrant flavors of [Cuisine Type] together. I'm sharing a foolproof recipe for [Dish Name] that’s perfect for a weeknight treat. Get ready to impress yourself! Happy cooking, Mel. 😊"
• •Instagram/Pinterest Caption (accompanying a food photo): "Golden hour and a slice of homemade [Dessert Name] – what could be better? ✨ This recipe uses just a few fresh, seasonal ingredients and is surprisingly simple to make. Find the full guide on the blog! Link in bio. #SeasonalEating #DessertLove #EasyBaking #MelCooking"
• •"About Me" Snippet Reinforcement: "At Mel Cooking, we believe delicious food doesn’t have to be complicated. It’s about fresh ingredients, a dash of love, and the joy of creating something wonderful in your own kitchen. Let’s cook together!"
• •Promoting a "Tips" Post: "Struggling to get that perfectly fluffy rice? 🍚 I’ve got you covered! Check out my latest blog post for 5 essential tips that will change your rice game forever. Simple tricks for delicious results! #CookingTips #KitchenHacks #MelCooking"