Brand Tone

Scientific, Trustworthy, and Empowering

Brand Values

• •Science-Backed Efficacy
• •Founder-Led Integrity
• •Safety and Transparency
• •Sustainability
• •Simplicity

Best Practices

• •Lead with the Founder's Story: Always leverage the unique narrative of Inessa, the chemist founder. It builds immediate trust and differentiates the brand. Use phrases like 'Developed by our founder, chemist Inessa...' to reinforce this authority.
• •Balance Science with Aspiration: Start with scientific credibility ('Active ingredients,' 'clinically proven') but always connect it to the emotional outcome ('Feel confident,' 'radiant skin,' 'Show your skin with pride').
• •Champion the 'Clean and Safe' Message: Consistently mention the 'low irritant, low allergen' properties and the exclusion of specific ingredients. Highlighting the Safe Cosmetics Australia certification in footers and on product pages will solidify this value.
• •Emphasize 'Local and Sustainable': The 'Australian-made' and 'low environmental impact' aspects are key selling points for the target market. Weave these values into web copy, ads, and any future social media content.
• •Use Empowering Language: Frame the conversation around confidence and feeling good, not just 'fixing' cellulite. Use positive, uplifting language that empowers the customer on their journey to smoother, healthier-looking skin.

Social Perception

Expert-driven, Niche and Premium, and Australian-owned, with a limited but controlled public perception shaped primarily by its own messaging.

Copy Examples

• •The Science of Smooth Skin is Here. Tired of products that promise the world but don't deliver? Asseni was founded by chemist Inessa to bring proven, science-backed results to your skincare routine. Our Dry Touch Body Oil is formulated with active ingredients to give you the radiant, smooth skin you deserve.
• •Confidence Begins with Skin You Love. Discover our Australian-made Anti-Cellulite Oil, developed by a female scientist for proven results. Gentle, effective, and simple to use.
• •From our lab to your body. As a chemist, our founder Inessa was frustrated with skincare that irritated her sensitive skin. She decided to create her own solution by combining the best of science and nature. The result? A purposeful, low-irritant body oil with proven active ingredients. Experience the Asseni difference. #AsseniSkincare #ScienceBackedBeauty #AustralianMade #FemaleFounder
• •Asseni Anti-Cellulite Oil | Proven Results Developed by a scientist in Australia. Low irritant, low allergen, and eco-friendly. Get radiant, smooth skin with our Dry Touch Body Oil. Free shipping Australia-wide.
• •Your Radiant, Smooth Skin Starts Here. Formulated by a chemist to be both effective and gentle, our Dry Touch Body Oil combines the power of active ingredients with a lightweight, non-greasy feel. Certified by Safe Cosmetics Australia, our formula is free from common irritants, making it perfect for all skin types. It's more than just a body oil; it's your daily ritual for confidence.