Brand Tone

Professional and Knowledgeable, Approachable and Customer-Focused, Enthusiastic and Engaging (on TikTok), Direct and Results-Oriented

Brand Values

• •Quality and Reliability
• •Expertise and Support
• •Customer Satisfaction
• •Innovation (implied)
• •Safety

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Professional yet Approachable, Expert & Supportive, Directly Confident), key messaging points, preferred terminology (and terms to avoid), and provide examples. This ensures anyone creating content understands the desired voice.
• •Know Your Audience (The Professional Plumber): Write in a way that resonates with experienced plumbers and drain cleaners. Use industry-relevant language (but avoid excessive jargon where clarity is key), understand their challenges, and focus on solutions and benefits (efficiency, reliability, power, support).
• •Prioritize Clarity and Directness: While being approachable, ensure the core message is clear, concise, and to the point. Professionals value straightforward information about product capabilities, service, and support.
• •Adapt Tone by Channel, but Maintain Core Values: The informal, "fun" tone on TikTok is appropriate for that platform, but it still ties back to the core values of providing powerful tools and being a knowledgeable resource for plumbers. The website can be more formal and detailed, while social media is more conversational. Ensure the underlying values of quality, expertise, and customer focus shine through regardless of the platform.
• •Review and Refine Regularly: Periodically review website copy, marketing materials, and social media posts to ensure they consistently reflect the defined brand tone and values. Get feedback from the team and even customers to see if the messaging is resonating as intended.

Social Perception

As a Specialist Supplier, Knowledgeable Resource, Positive (based on related entities), Engaging (for TikTok audience)

Copy Examples

• •Headline: Unblock Your Potential. Power Through Drains with Assassin Jetters. Body: Stop letting tough clogs slow you down. Assassin Jetters delivers the high-pressure power and reliability you need to conquer any drain. Explore our range of professional-grade jetters and nozzles, backed by expert advice and service. Get the job done right, the first time. Call to Action: Shop Jetters Now & Dominate Drains!
• •Headline: Your Trusted Partner in Pro Plumbing Solutions. Body: At Assassin Jetters, we're more than just suppliers; we're your partners in the field. With industry-leading equipment, comprehensive safety guides, and a team that speaks your language, we're here to support your success. Got a question? We're ready to help! Call to Action: Ask Our Experts | Browse Our Catalogue.
• •Headline: Serious Power. Smart Solutions. That's the Assassin Edge. Body: Why choose Assassin Jetters? Because you demand equipment that works as hard as you do. From robust jetting units to precision nozzles, every product is built for performance and durability. Experience the difference quality makes on your toughest jobs. Call to Action: Discover High-Performance Gear.
• •Social Media (TikTok/Instagram - more informal): Visual: Quick demo of a powerful nozzle clearing a simulated blockage. Text: "Clogs don't stand a chance! 💪 Watch the [Product Name] make quick work of this mess. What's the toughest blockage you've faced? Tell us below! #AssassinJetters #DrainCleaningPro #PlumbingLife #JetSetGo #PowerfulTools"
• •Email Subject: Gear Up & Get Ahead: New Arrivals & Tips from Assassin Jetters! Body: Hi [Plumber Name], Ready to upgrade your arsenal? Check out the latest high-performance jetters and accessories at Assassin Jetters, designed to make your toughest jobs easier. Plus, get expert tips on our blog for maximizing your efficiency and safety on site. Call to Action: Explore New Gear | Read Our Latest Tips.