Brand Tone

Playful and Enthusiastic, Friendly and Approachable, Informative and Clear, Nostalgic, Customer-Oriented

Brand Values

• •Joy and Indulgence
• •Variety and Choice
• •Quality and Freshness
• •Customer Satisfaction
• •Passion for Sweets
• •Accessibility
• •Nostalgia/Bringing Back Good Memories

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., playful, enthusiastic, friendly, nostalgic, clear). Include examples of "do's and don'ts" for language and style. Share this with anyone creating content.
• •Use "Sweet" and Playful Language: Incorporate candy-related puns, enthusiastic adjectives (e.g., "delicious," "joyful," "fantastisch," "lecker"), and friendly colloquialisms where appropriate (especially in German, given the target audience). For example, use words like "Naschkatze" (sweet tooth), "Leckermäulchen" (someone who loves tasty things).
• •Focus on Positive Emotions and Experiences: Frame your products and brand around joy, nostalgia, treats, and making everyday moments a little sweeter. Highlight how your candies can be part of celebrations or a simple pick-me-up.
• •Maintain Clarity and Helpfulness: While being playful, ensure that essential information (product details, ingredients, dietary information, shipping, T&Cs) is always clear, concise, and easy to understand. Avoid jargon that customers might not understand.
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions, email newsletters, or any (future) social media posts, the tone should feel like it's coming from the same friendly, candy-loving brand. Regularly review content to ensure alignment.

Social Perception

Positive, Reliable (for online shoppers), Specialized Niche Provider

Copy Examples

• •Homepage Banner/Social Media Post: Dive into a world of pure sweetness! 🍬 From gummy classics to chocotastic treasures, your candy adventure starts at Candy-Store.at! What will you treat yourself to today?
• •Product Category Introduction (e.g., Vegan Sweets): No compromises, all the joy! 🌱 Our Vegan Sweets collection is bursting with flavor, proving that delicious treats can be kind too. Explore the range and find your new plant-based favorite!
• •Email Newsletter Subject Line: Psst... Your Sweet Cravings Called! 📞 New Arrivals & Special Offers Inside!
• •About Us Snippet (for social media or a shorter website section): We're Candy-Store.at – a team of candy fanatics from Graz! 👋 Our mission? To deliver smiles, one sweet treat at a time, with a huge selection and prices that are just as sweet.
• •Post-Purchase Thank You / Call for Review: Thanks for your order, sweet tooth! 🎉 We hope your goodies bring you tons of joy. Loved your experience? We'd be thrilled if you shared your thoughts and left a review!